by Tim Patterson | May 22, 2012 | Event Marketing, lead generation, Marketing, Public Relations, Social Media
Do you have a set of clearly defined, easily measurable goals for each of your tradeshows regarding your social media marketing efforts? If not, here’s where to start. First set down your show objectives. What metric are you most interested n moving during your...
by Tim Patterson | Apr 20, 2012 | Blog, Event Marketing, Public Relations, Social Media, Tradeshow marketing
If you’ve been doing tradeshow marketing for years, and you’re edging into social media, good for you. Companies that work intelligently to drive traffic to their tradeshow booths are showing some great results. But do you have a blog? If so, are you using it to its...
by Tim Patterson | Mar 19, 2012 | Public Relations, Social Media, Video
I’ve been a follower of David Meerman Scott for many years, and his find blog WebInkNow.com, and have interviewed him a couple of time for podcasts. His material is fresh, cutting-edge, and if you’re interested in learning about how social media works in...
by Tim Patterson | Jan 23, 2012 | Lists, Public Relations, Social Media, Tradeshow marketing
(With a wink and a nod to John Lennon…) As much as I love social media and believe in its effectiveness to reach people and bring them together for a thousand and one purposes, when you’re doing tradeshow marketing, it can’t be your only marketing strategy. In...
by Tim Patterson | Jan 17, 2012 | Public Relations, Social Media
It’s rare, but not unheard of, for social media to backfire at the worst possible time and you’re facing the dreaded scourge of negative social media. Usually the worst possible time is when your company has a majority of its resources on site at a tradeshow. If...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.