by Tim Patterson | Mar 30, 2010 | Event Marketing, Public Relations, Tradeshow marketing
If you’re new to tradeshow marketing, how do you find a tradeshow that’s appropriate for your company? After all, you don’t want to invest a wheelbarrow full of cash and find out that your target market doesn’t come to the show. Not that you’d do...
by Tim Patterson | Mar 22, 2010 | Event Marketing, lead generation, Marketing, Public Relations, Tradeshow marketing, Uncategorized
You may have a good grasp about your overall BIG PICTURE tradeshow marketing plan. But what about the DETAILS? Overall execution of your plan at the show may be great, but if you slip on details, someone – a potential customer, perhaps – is bound to notice. Some...
by Tim Patterson | Dec 31, 2009 | Blog, Public Relations, Social Media, Tradeshow marketing, Twitter
Tradshowguy Blog was launched early in 2009 for several reasons. While it’s been almost a year – but not quite – I thought it might be a good time to turn the spectacles to the past year. First, I started the blog because I had been itching for an...
by Tim Patterson | Dec 8, 2009 | Public Relations, Social Media
The following is a guest post by Roger Pike, VP of Corporate Training for Communication Steroids, a public speaking/media training company. Roger is a long time public speaker, radio news director, and currently Communications Director for the Marion County (Oregon)...
by Tim Patterson | Dec 1, 2009 | Public Relations, Social Media, Twitter, Video
Are you spending time or money on social media? Are you seeing a return on that investment? My guess is that it’s hard to tell. It could be that you’re not looking at it the right way or doing the right things in your company’s social media world....
by Tim Patterson | Nov 17, 2009 | Book Review, Public Relations
Now that I’m 95% finished with Peter Shankman’s “Can We Do That!?” I can safely tell you it’s one of the most inspirational business-promotion books I’ve ever found. Peter, if you’re not familiar with him, is the founder of...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.