by Tim Patterson | Feb 13, 2012 | Social Media
I’ve been fooling around for a couple of weeks now with Pinterest, the social media sharing site that has been modestly booming in the online world. In fact, a recent Mashable.com article indicated that Pinterest is driving more traffic than Google+, YouTube and...
by Tim Patterson | Feb 6, 2012 | Facebook, Marketing, Social Media, Twitter
LinkedIn: Hang out on the show’s group page and join discussions. Ask and answer questions. Lightly reach out to people – which means no sales pitches – and look to learn booth numbers from exhibitors, sessions they’ll attend and other information....
by Tim Patterson | Feb 1, 2012 | Event Marketing, Marketing, Mobile Marketing, Social Media, Tradeshow marketing
Social media is great for drawing people to your event, whether you’re tweeting from your booth with a contest, posting to your Facebook page or blogging. But using social media to help people connect while at the event is easy, too. It just takes a little thought and...
by Tim Patterson | Jan 25, 2012 | Facebook, Marketing, Social Media, Tradeshow marketing
Over the past couple of months one of the the things I’ve dedicated a lot of time to is research. One element of that research was a short survey on SurveyMonkey.com, which asked 6 questions related to social media event marketing. The results helped shape the...
by Tim Patterson | Jan 23, 2012 | Lists, Public Relations, Social Media, Tradeshow marketing
(With a wink and a nod to John Lennon…) As much as I love social media and believe in its effectiveness to reach people and bring them together for a thousand and one purposes, when you’re doing tradeshow marketing, it can’t be your only marketing strategy. In...
by Tim Patterson | Jan 17, 2012 | Public Relations, Social Media
It’s rare, but not unheard of, for social media to backfire at the worst possible time and you’re facing the dreaded scourge of negative social media. Usually the worst possible time is when your company has a majority of its resources on site at a tradeshow. If...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.