by Tim Patterson | Oct 25, 2018 | Event Marketing, lead generation, Marketing, Tradeshow Exhibit, Tradeshow marketing
When you think about it, there are several reasons why tradeshows work to reach new markets. And many reasons as to why they wouldn’t work for you. Let’s start with why tradeshows work. Tradeshows are organized for one very good reason: to bring buyers and sellers...
by Tim Patterson | Oct 23, 2018 | Booth Design, Custom exhibit, Custom tradeshow booth, Logistics, Marketing, Tradeshow Exhibit
This is a guest post by Marla Bracco. Preparing for a tradeshow takes time and effort, which you may already know if you’ve participated in a tradeshow in the past. That being said, it helps to have a checklist on hand to make sure you get everything just right before...
by Tim Patterson | Oct 11, 2018 | Booth Design, Custom exhibit, Custom tradeshow booth, Infographic, Tradeshow Exhibit
This is a guest post by Joe Robinson. What’s the most memorable trade show exhibit you’ve ever seen? I can recall two recent ones at a marketing conference that really stand out. The first was a full on lounge with free coffee and breakfast, ample seating, and...
by Tim Patterson | Oct 4, 2018 | Branding, lead generation, Tradeshow Exhibit, Tradeshow visitors
It almost seems dumb to suggest that you should be proactive in your tradeshow booth, but with the number of relaxed and frankly lazy exhibitors I’ve seen over the years, it’s not so dumb. I’ve seen exhibitors standing behind a table in their booth on the phone,...
by Tim Patterson | Oct 1, 2018 | Custom exhibit, Custom tradeshow booth, Podcast, Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
TradeshowGuy Tim Patterson and Jim Shelman, General Manager of Classic Rental Solutions, tackle the topic of #tradeshow #exhibit rentals: how they’ve changed, how to customize and much more on this week’s edition of the TradeshowGuy Monday Morning Coffee....
by Tim Patterson | Aug 23, 2018 | Booth Design, Custom tradeshow booth, Tradeshow Exhibit
At TradeshowGuy Exhibits, we’ve had the pleasure of working with Classic Exhibits, one of the premier exhibit manufacturers in the country. Over the years, e’ve collaborated with them for a number of great custom builds, including the terrific 30×40...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.