by Tim Patterson | Nov 11, 2019 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Business coach and business owner Dominic Rubino joins me today to discuss, among other things, an easy formula for difficult conversations. Check it out – it’s a good one: Find Dominic here: BizStratPlan.com. And this week’s ONE GOOD THING: The new...
by Tim Patterson | Nov 7, 2019 | Custom tradeshow booth, Event Marketing, lead generation, Marketing, Presentation, Tradeshow marketing
A good piece of fiction is surprisingly like a good tradeshow marketing effort. You don’t believe me? Let’s take a look. What happens when you read a good piece of fiction? 1. Create a unique world. Fiction allows an author to create a world that exists only in one...
by Tim Patterson | Nov 4, 2019 | Podcast, Tradeshow marketing, Tradeshow visitors, Video, Vlog, YouTube
Seth Kramer has been doing tradeshow and corporate magic presentations for decades, so he knows a thing or two about how it works. In this week’s TradeshowGuy Monday Morning Coffee, he share some of his experiences and hands out a tip or two: This week’s...
by Tim Patterson | Oct 28, 2019 | Event Marketing, lead generation, Marketing, Podcast, Tradeshow marketing, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
The biggest challenge of tradeshow marketing, it seems, is to draw attendees to your booth. There are hundreds of ways to do that. On today’s TradeshowGuy Monday Morning Coffee, Sam Smith of Social Point joins me to discuss the many ways his company has devised...
by Tim Patterson | Oct 24, 2019 | Branding, lead generation, Marketing, Mobile Marketing, Pre-show marketing, Tradeshow marketing
You’ve heard the phrase “think outside the box.” But in the tradeshow world, sometimes it makes more sense to think inside the box. In many cases, it does make sense to think outside the box. Which means, generally, to do things you don’t normally do. Turn it upside...
by Tim Patterson | Oct 14, 2019 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
What’s it like to compete with bigger companies in the tradeshow marketing world? It might not be exactly what you think. In this week’s podcast-slash-vlog, I take a look at what has worked and what hasn’t for this small company over the past few...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.