by Tim Patterson | Oct 7, 2019 | Marketing, Podcast, Social Media, Tradeshow Exhibit, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
The digital world has enveloped tradeshows as much as it has any other part of the marketing world. And who better to discuss that than author and marketing expert Francis Friedman, who gets into his recent book, The Modern Digital Tradeshow. Check out the show here:...
by Tim Patterson | Sep 17, 2019 | Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
Looking to save money on a tradeshow exhibit? Of course you are! And chances are, throughout the course of the next year, you’ll have a want or need for something that shows up on our regularly updated pages on our Exhibit Design Search. Whether it’s an...
by Tim Patterson | Sep 5, 2019 | Tradeshow Exhibit, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training
This is a guest article by Halle Summers of Fastenation. If you are planning on attending or setting up a booth at a tradeshow for the first time, you probably already know how valuable these events are for growing a business. They offer numerous opportunities for...
by Tim Patterson | Aug 27, 2019 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Fun, Post-Show Follow Up, Pre-show marketing, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
Sometimes it makes sense to visualize everything you are planning to do in your next tradeshow appearance. I thought it might fun to put the mindmapping to video and see how it...
by Tim Patterson | Aug 26, 2019 | Podcast, Tradeshow Exhibit, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
No doubt there are moments in your life where something happened that lead to something else quite unexpected. Taking a look back can you see how you might now be able to connect the dots? TradeshowGuy Tim Patterson connects several dots in this episode of...
by Tim Patterson | Aug 6, 2019 | Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow marketing
The first time you step into a booth space as an exhibitor can be a bit daunting. You may be part of a big team. You may be side-kicking it with just one other person. Or, I suppose, you could be doing it all on your own as a solopreneur. Whatever the case, the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.