by Tim Patterson | Dec 10, 2019 | Event Marketing, Networking, Tradeshow marketing, Tradeshow visitors
Back in the dark ages of technology and social media, say 2008 or so, I read many prognosticators who predicted that tradeshows would disappear. Or become shells of themselves, simply because everyone was going digital. I remember seeing online ‘virtual tradeshows’...
by Tim Patterson | Dec 3, 2019 | Book Review, Tradeshow marketing
Yes, there are a lot of books about tradeshows. In fact, I wrote two of them. Many – actually, most – are good investments. A candid, experienced author can walk any exhibitor through the briar patch of tradeshows, which can often ensnare the inexperienced...
by Tim Patterson | Dec 2, 2019 | Fun, Podcast, Presentation, Tradeshow marketing, TSGMMCPodcast, Video, Vlog
When you put out a new podcast/vlog every week, frankly, it’s hard to keep up. Makes sense. That’s a lot of content to devour, and it’s easy to let things slip by. But 2019 has given me a lot of great guests, and chances are you may have missed some...
by Tim Patterson | Nov 21, 2019 | Event Marketing, Fun, Podcast, Tradeshow marketing
Not too long ago, Josh Elledge of Up My Influence reached out to me and asked if I’d be a guest on The Thoughtful Entrepreneur podcast. Sure, why not? Sounds like fun! Take a listen: Josh posted The Thoughtful Entrepreneur podcast complete with transcript here....
by Tim Patterson | Nov 19, 2019 | Event Marketing, lead generation, Marketing, Post-Show Follow Up, Tradeshow marketing
Many people look to a yearly tradeshow as a single event, a one-time experience where everything is on the line. In a sense, it’s hard to argue against that viewpoint. So much is on the line. The booth rental space is expensive. It’s not cheap to get your exhibit...
by Tim Patterson | Nov 12, 2019 | Booth Design, Branding, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing
It’s a common refrain: tradeshows don’t work for me. They’re too expensive. I don’t get enough leads. And unfortunately, it’s true for too many exhibitors. It’s easy to look at the exhibitor list of a show year after year and point to companies that give it a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.