by Tim Patterson | Oct 13, 2010 | Event Marketing, Mobile Marketing, Social Media, Tradeshow marketing
I’ve been reading a lot about social media engagement lately – and talking about it a lot, too. Have you noticed that if you even mention the term ‘social media’ to some people, it’s like you handed them a gold Rubik’s Cube....
by Tim Patterson | Sep 30, 2010 | Blog, Event Marketing, Tradeshow marketing
We check on how the tradeshow floor can be used as a research lab; look at new gadgest for exhibits; finding out what happens if your boss goes undercover; launching a new product; cutting costs at a convention, and look at how tradeshow planning increases your...
by Tim Patterson | Sep 27, 2010 | Podcast, Tradeshow marketing, Virtual Tradeshow
Here’s the challenge: you’re sharing a booth with a much bigger and more visible partner. How do you create buzz, build traffic and get the word out? Bring on the social media, of course! But of course there’s more to it than just sending out a few...
by Tim Patterson | Sep 15, 2010 | Event Marketing, Facebook, Mobile Marketing, Social Media, Tradeshow marketing
The year: 2016 The scene: a busy tradeshow floor in Chicago The situation: almost half of the exhibitors at the show are welcoming visitors to the show, who are ‘checking in’ via Foursquare (or some similar app – who’s to know what will survive...
by Tim Patterson | Sep 1, 2010 | Facebook, SlideShare, Social Media, Tradeshow marketing, Twitter, YouTube
Thanks to the 5 dozen+ that attended the webinar last week – here are the slides! Social Media Tradeshow Marketing Webinar View more presentations from Tim Patterson.
by Tim Patterson | Aug 30, 2010 | Case Study, Facebook, Social Media, Tradeshow marketing, Twitter
5 WAYS TO MAKE YOUR B2B TRADE SHOW SOCIAL By Kipp Bodnar A quick look at items such as: Pongr/QR codes Facebook SMS Live Stream Customer Interview Live Tweeting How To Use Social Media More Effectively In Trade Show Marketing by Mark Armbrust …including video...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.