by Tim Patterson | Aug 27, 2010 | Fun, Tradeshow marketing
Are you flirting with tradeshow disaster? You may recall a little rockin’ song from the late 70’s by the Florida band Molly Hatchet called ‘Flirtin’ With Disaster’ – and when it came on the radio the other day it got me to thinking...
by Tim Patterson | Aug 25, 2010 | Marketing, Promotional Products, Tradeshow marketing
Guest post by Heidi Thorne Since I’m known on Twitter for having information on green marketing, my friend “Tradeshow Guy” Tim Patterson asked the question, “Are there items in the promotional giveaway world that are truly ‘green?’ And if not, that’s a story in...
by Tim Patterson | Aug 23, 2010 | Event Marketing, Tradeshow marketing
Guest post by Mel White, VP of Marketing and Business Development at Classic Exhibits – see part 1 here 7. Poor Follow Up on Leads Why would you bring your own rope to your hanging? And, yet, the vast majority of exhibitors spend considerable cash preparing and...
by Tim Patterson | Aug 19, 2010 | Booth Design, Event Marketing, Tradeshow marketing
Guest post by Mel White, VP of Marketing and Business Development at Classic Exhibits Mistakes happen whether you’re a newbie or a seasoned trade show veteran, but you can avoid the 13 Most Common Trade Show Mistakes by following this advice. So, let’s take a few...
by Tim Patterson | Aug 16, 2010 | Event Marketing, Tradeshow marketing
Guest Post By Steve McMains Trade shows are great ways to promote a product or the brand identity of the company. Apart from that, you can also use a trade show to measure your competitors, there marketing tactics and their latest product development trends. Many...
by Tim Patterson | Aug 10, 2010 | Marketing, Tradeshow marketing
Guest post by Brantley Graham A roll up banner stand is an excellent way for a company to make the most of their presence at a tradeshow or exhibition. By controlling every aspect of your customer’s experience at your booth, it is possible to manipulate how they...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.