by Tim Patterson | Feb 20, 2018 | Budgeting, Event Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
What do ya mean, reverse engineering tradeshow success? If you ask Wikipedia, you get this: “Reverse engineering, also called back engineering, is the processes of extracting knowledge or design information from a product and reproducing it or reproducing...
by Tim Patterson | Feb 16, 2018 | Branding, Budgeting, Event Marketing, Tradeshow marketing, Tradeshow staff training
As a tradeshow manager, your job is never done. Is that a bit daunting? Not every tradeshow manager job is the same, but I would hazard a guess that many of the duties are similar from person to person. You count the number of shows your company will exhibit at during...
by Tim Patterson | Jan 18, 2018 | Event Marketing, lead generation, Promotional Products, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
Drawing a tradeshow crowd is the boiled-down essence of the reason for exhibiting at a tradeshow. With hundreds or thousands of competing tradeshow exhibits, every single one of them wants to find a way to draw the biggest crowds throughout the tradeshow. Having a...
by Tim Patterson | Jan 9, 2018 | Marketing, Tradeshow staff training, Tradeshow visitors
A tradeshow floor sales call is something a little different than a typical sales call. Okay, it’s a lot different. Let’s compare. With a typical call, whether in person or on the phone, a sales person will research the prospect, sometimes to the point of reviewing...
by Tim Patterson | Dec 4, 2017 | Podcast, Tradeshow marketing, Tradeshow staff training, TSGMMCPodcast, Video, Vlog, YouTube
Today’s TradeshowGuy Monday Morning Coffee caught up with the very busy Booth Mom Candy Adams. She’s been in the industry helping companies succeed at tradeshow marketing for years and shares a lot of great insights into how it all works – especially...
by Tim Patterson | Oct 23, 2017 | lead generation, Podcast, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
Richard Erschik of TradeshowLeadstoSales.com joins me for a fun and very useful conversation about how to generate (and follow up with) great leads at your next tradeshow. What are the five questions you need to ask before you’ve identified a good lead? Watch or...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.