by Tim Patterson | Nov 26, 2016 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Infographic, lead generation, Logistics, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Tradeshow Infographics, like any infographic, serve a very useful purpose. They give you a way to visually digest information that might otherwise be a little more difficult to grasp or understand. But an infographic, if done well, gives a reader a quick look as well...
by Tim Patterson | Oct 12, 2016 | Lists, Logistics, Marketing, Promotional Products, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
What’s in your tradeshow tool kit? As tradeshow veterans, you probably have your go-to list of ‘don’t forget’ items. So I thought it would be fun to check around and compile a thorough list of things you might at least consider taking in your kit. Whether they are in...
by Tim Patterson | Oct 4, 2016 | Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
When it comes to tradeshow marketing, sometimes you have to ask the question: why? It used to be that I liked to buy the new things without a whole lot of thought. If I could afford it, I’d get it. New camera, bicycle, car, album, phone, appliance, whatever. But...
by Tim Patterson | Sep 15, 2016 | Tradeshow staff training, Video, YouTube
This week I hooked up with Matt Hill of the Hill Group out of San Jose to discuss the importance of booth staff training. It was a fun and engaging but brief 20 minute conversation which hit all the high points of why tradeshow booth staffers will do much better with...
by Tim Patterson | Jun 14, 2016 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Presentation, Record Keeping, Social Media, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors, Twitter, Video
Last fall I put out the book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’ve done several promotions around it, given away a bunch of copies, and use it as my main calling card. But I’ve never done...
by Tim Patterson | Jun 13, 2016 | Event Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Tradeshows aren’t a good place for introverts. Of course, it depends on what your task is. But if you’re part of an exhibiting team that’s working to promote products and services and generate sales leads, being somewhat of an extrovert is almost required. Face it:...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.