by Tim Patterson | Feb 27, 2017 | Event Marketing, Podcast, Tradeshow marketing, Tradeshow staff training, Video, Vlog
Had a great chat with Ashley Blalock of the Ashley Avery Agency in NYC, an agency that provides models and spokespersons for tradeshow exhibitors. It was a fun and informative chat – check it out: Ashley’s One Good Thing included two books! Zero to One by...
by Tim Patterson | Jan 20, 2017 | Branding, Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
More than two-thirds of exhibitors do not have a solid plan in place and end up making mistakes at the tradeshow as they exhibit. In fact, not having an organized, comprehensive plan is one of the most common mistakes that exhibitors make. And it’s safe to say that...
by Tim Patterson | Jan 2, 2017 | Tradeshow staff training, Video, Vlog, Webinar
Welcome to 2017! Here’s the first TradeshowGuy Monday Morning Coffee from January 2, 2017. Technical misconnections aside, it’s a humble start to the now-weekly vlog. Subscribe at TradeshowGuyWebinars.com!...
by Tim Patterson | Dec 16, 2016 | Branding, Event Marketing, lead generation, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
It may be obvious, but tradeshows bring buyers to your booth. Often, as exhibitors, we’re so focused on presenting a cohesive message, making sure our staffers are on top of things, keeping the booth clean, greeting visitors and answering questions that when someone...
by Tim Patterson | Dec 1, 2016 | Custom tradeshow booth, Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Of course you’re busy at the tradeshow, but make time to check out your competitors’ tradeshow booths. You’ll learn useful stuff! Here are ten things to look for: New products or services. What are they launching, what is there that wasn’t last year?...
by Tim Patterson | Nov 28, 2016 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
There are three phases to getting people to talk about your tradeshow exhibit. First, you’d love to get them talking about it before the show. Second, you want them talking about the exhibit during the show. And finally, you want to make it memorable enough so that...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.