by Tim Patterson | Feb 6, 2012 | Facebook, Marketing, Social Media, Twitter
LinkedIn: Hang out on the show’s group page and join discussions. Ask and answer questions. Lightly reach out to people – which means no sales pitches – and look to learn booth numbers from exhibitors, sessions they’ll attend and other information....
by Tim Patterson | Dec 16, 2011 | Marketing, Social Media, Twitter
No, not the kind of engagement where you have to buy the girl a nice diamond ring that costs three months salary and leads to you saying “I do” in front of hundreds of people. We’re talking social media engagement, the kind that starts when you post something...
by Tim Patterson | Oct 28, 2011 | Event Marketing, Social Media, Tradeshow marketing, Twitter, Uncategorized
If you’ve been on Twitter a bit but still are confused about how hashtags are, and can, be used, hopefully we can take a bit of the mystery out of hashtags and give you some good ways to use them in conjunction with your event and tradeshow marketing. First, what...
by Tim Patterson | Oct 13, 2011 | Facebook, Social Media, Tradeshow marketing, Twitter
Tune in before you Turn On. If you’re listening to what your community is saying you’ll have better responses. By searching for your customers you can connect with them. Join the conversation. Pay attention to trends. Add value. Make the commitment to be a part of...
by Tim Patterson | Sep 26, 2011 | SlideShare, Social Media, Tradeshow marketing, Twitter, YouTube
Put a ‘like’ button on your website. Install a FB widget. Keep Twitter followers informed. Information seems to spread quickly through the Twitterverse – it’s extremely easy to retweet a post and share. If you send something out on Twitter, chances are good that...
by Tim Patterson | Sep 22, 2011 | Social Media, Twitter
It’s not hard to build a Twitter following. Just click ‘n’ follow and a majority of those that you follow will follow you right back. But to build a following that can actually help you takes a little more thought – and probably a little more time. First, determine...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.