TradeshowGuy Blog

Category: Video

  • Using Webinars to Promote Your Tradeshow Appearance [Webinar Replay]

    There are many ways to let people know about your upcoming tradeshow appearance. You can email them, call them, advertise, get some press, and so on. Have you ever considered using a webinar to promote your upcoming tradeshow appearance?

    Using a webinar to promote your tradeshow appearance does a couple of things: it sets you apart from your competitors who are not doing such a thing, and it allows you as much time as you’d like to point out the specific features and benefits of your products and services. If you tell them enough – but not too much – you’ll have people who coming to your booth who are already interested in seeing more about what you talked about during the webinar. In fact, you can let people in on some inside information in your webinar that you may not want to tell everyone at the show.

    Definitely lots of possibilities with this marketing tactic. Take a look:


    Sign up for our next tradeshow webinar here.

  • 7 Questions You’ll Never Ask Your Exhibit House [Video]

    Choosing an exhibit contractor can be a daunting task. Even though your current exhibit house might be competent, are they doing all they can to make your new exhibit experience as good as it can be? Often it comes down to knowing which questions to ask.

    In this short video with Mel White of Classic Exhibits, our main exhibit manufacturer, we examine those questions that you should be asking any potential exhibit house prior to forking over large sums of money to them:

    Still trying to figure out what exhibit fits your needs? Check out our Exhibit Design Search.

  • Reinvent Your Exhibit Marketing Plan [Webinar Replay]

    Marlys Arnold of ImageSpecialist is an exhibit marketing strategist who recently gave a webinar at Handshake.com titled “Reinvent Your Exhibit Marketing Plan.”

    It’s a great look at all of the moving parts of tradeshow marketing, and is well worth your time. So stop wasting time, energy and money and get your marketing plan together! Check out the video here.

    Screenshot 2016-06-30 12.47.54

  • 14 Proven Steps to Tradeshow Success [Webinar Replay]

    Last fall I put out the book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’ve done several promotions around it, given away a bunch of copies, and use it as my main calling card.

    But I’ve never done a webinar on the book. Until now. Check it out:

    You can pick up a digital copy of the book at TradeshowSuccessBook.com. Or get your own copy here.

  • 27 Rules of Tradeshow Marketing [Webinar Replay]

    Here’s a replay of our April webinar, 27 Rules of Tradeshow Marketing:

    Sign up for the May webinar, featuring Andy Saks of Spark Presentations at TradeshowGuyWebinars.com.

  • Creating Content That Cuts Through the Internet Noise [Webinar Replay]

    If you want to create content that really cuts through all of that internet noise, you’ve come to the right place! We recently hosted Lisa Apolinski of 3 Dog Write for the webinar “Creating Content That Cuts Through the Internet Noise.” Lisa is sharp, experienced and shared a lot of great tips in this webinar. Hope you enjoy the replay:

    Creating content that cuts through the noise webinar replay

     

  • B2B Tradeshow Leads Generation Guaranteed [Webinar Replay]

    In spite of some technical glitches, we did manage to capture a recording of the B2B Tradeshow Lead Generation Guaranteed Webinar with myself and Hiett Ives of Show Dynamics. Take a look:

    Sign up for our next webinar, Developing Content to Cut Through Internet Noise, featuring Lisa Apolinski of 3 Dog Write at TradeshowGuy Webinars. The webinar is schedule for March 16th at 10 am.

  • February Webinar: B2B Tradeshow Lead Generation Guaranteed

    I’m getting together with Hiett Ives of Show Dynamics of Houston on February 16th as he presents “B2B Tradeshow Leads Guaranteed.” It’ll last about 45 minutes with a Q&A afterwards. Can you really guarantee lead generation? Hiett has been in the industry for 40 years, and has learned a thing or two.

    Hiett Ives of Show Dynamics, Inc. of Houston
    Hiett Ives of Show Dynamics, Inc. of Houston

    Be sure to join us. Register today at TradeshowGuyWebinars.com. Even if you can’t join us, you’ll get the replay. But you should be there live if you can!

    It’s at 10 am Pacific / 11 am Mountain / 12 noon Central / 1 pm Eastern on Tuesday, February 16th.

    Here’s Hiett with a brief discussion of tradeshow follow up:

  • Find Your Exhibit with Exhibit Design Search [Video]

    Need to get your hands on your next great tradeshow exhibit but don’t know where to start? Here’s a place that will give you so many choices your head will spin. However, the great thing is that once you narrow your choices down, it’s easy to share with your colleagues and team members. Check out this video:

    Check out the Exhibit Design Search now!

  • How to Attract and Pitch Prospects at Trade Shows

    In this recent webinar from Handshake.com and Andy Saks of Spark Presentations, you’ll see how the process works on how to get those most-valuable prospects to actually come to your booth, and once they do, what to do with them when they’re there.

    I always learn something from watching and listening to Andy. I’m sure you will, too.Screenshot 2016-01-19 13.55.27

     

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