by Tim Patterson | Feb 24, 2014 | Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Video, YouTube
Natural Products Expo West is the biggest natural products tradeshow in the US, with some 3,000 exhibitors and 60,000 attendees. Yes, it’s the big time. 2014 will be my 12th consecutive year at the show. Many of my tradeshow clients have been exhibiting there...
by Tim Patterson | Nov 7, 2013 | Public Relations, SlideShare, Social Media, Tradeshow marketing, Video, YouTube
I must get two dozen webinar invitations a week. On average, I attend one or two a week. Some are useful, most are not that great. So is the webinar-as-promotion tool saturated? Overused? I suppose it depends on where you’re coming from. Many attend webinars,...
by Tim Patterson | Oct 22, 2013 | Marketing, Social Media, Tradeshow marketing, Video, YouTube
One way to learn is to see what other people have done. You learn from both successes and failures. Here are stories of three successful efforts at using social media to promote events or appearances at tradeshows. Check out these three short videos. Let’s start...
by Tim Patterson | Apr 24, 2012 | Tradeshow marketing, Video, YouTube
Yes, it was the last day of ski season a few days ago here in Oregon at the ski resort I frequent, so I thought I should make note of it:...
by Tim Patterson | Apr 2, 2012 | Social Media, Twitter, Video, YouTube
Just back from a week in Whitefish, Montana, to do a little sight-seeing and skiing and soaking in the hot tub and hiking and dining and drinking great coffee and drinking great local brew…well, here’s what I came up with on branding while standing on the...
by Tim Patterson | Mar 19, 2012 | Public Relations, Social Media, Video
I’ve been a follower of David Meerman Scott for many years, and his find blog WebInkNow.com, and have interviewed him a couple of time for podcasts. His material is fresh, cutting-edge, and if you’re interested in learning about how social media works in...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.