by Tim Patterson | Aug 21, 2020 | Branding, Custom exhibit, Event Marketing, lead generation, Logistics, Marketing, Post-Show Follow Up, Pre-show marketing, Promotional Products, Rental Tradeshow Exhibit, Tradeshow Exhibit, Tradeshow Photos, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors, Video, YouTube
With tradeshow marketing on the sidelines, now is as good a time as any to brush up on your tradeshow marketing skill and knowledge. And here’s a great place to find a whole lot of tradeshow marketing tips – all in one place, and all worth their weight in...
by Tim Patterson | Aug 17, 2020 | Podcast, Sales, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Every industry is going through changes. Some are dealing with the pandemic better than others. But one thing common to every industry is the need to create sales. On this week’s TradeshowGuy Monday Morning Coffee, I check in with sales trainer and coach Jeff...
by Tim Patterson | Aug 14, 2020 | Marketing, Record Keeping, Video, YouTube
We all get the same amount of time: 24 hours a day, 365 days a year. Everybody could use a little help in managing their time. There are some tried and true tips on time management, and in this short video, I share a few of...
by Tim Patterson | Aug 10, 2020 | Event Marketing, Podcast, Tradeshow Exhibit, Tradeshow marketing, Video, Vlog, YouTube
On July 24th, a relatively small tradeshow-industry event took place in Orlando, Florida. It was an attempt to show the world how tradeshows, events and conferences can successfully work in today’s pandemic-affected world. Kevin Carty of Classic Exhibits...
by Tim Patterson | Aug 7, 2020 | Record Keeping, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Another in a continuing series of short videos, under three minutes, that takes a look at an aspect of tradeshow marketing. This time, it’s a look at the variety of skills a good tradeshow marketing manager should...
by Tim Patterson | Aug 3, 2020 | Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
It seems in this day and age you jump from one Zoom call to another, from one webinar to another. And you might often be called on to host or create your own webinar or other digital presentation. If that’s not something you’re comfortable with, it can...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.