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How to Sell the Boss on a New Tradeshow Booth Project [Video]

by Tim Patterson | Jul 18, 2016 | Booth Design, Custom exhibit, Custom tradeshow booth, YouTube

Time for a new tradeshow booth, but you know it’s going to be a hard sell to the boss? Help is here! In this short video I look at the steps you can take to pitch the boss on how a new booth will help sell the company’s products and services more...

27 Rules of Tradeshow Marketing [Webinar Replay]

by Tim Patterson | Apr 19, 2016 | Custom exhibit, Event Marketing, lead generation, Marketing, Post-Show Follow Up, Presentation, Promotional Products, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors, Video, Webinar, YouTube

Here’s a replay of our April webinar, 27 Rules of Tradeshow Marketing: Sign up for the May webinar, featuring Andy Saks of Spark Presentations at...
Creating Content That Cuts Through the Internet Noise [Webinar Replay]

Creating Content That Cuts Through the Internet Noise [Webinar Replay]

by Tim Patterson | Mar 16, 2016 | Blog, Video, Webinar, YouTube

If you want to create content that really cuts through all of that internet noise, you’ve come to the right place! We recently hosted Lisa Apolinski of 3 Dog Write for the webinar “Creating Content That Cuts Through the Internet Noise.” Lisa is...

Google Hangout: Tradeshow Marketing with Rooibee Red Tea

by Tim Patterson | Oct 23, 2014 | Tradeshow marketing, Tradeshow presenting, Video, YouTube

One way to find out how tradeshow marketing works for a particular company is to sit down with them and talk about it. That’s exactly what happened recently with Zachary Anderson, Creative Director of Rooibee Red Tea, based in Kentucky. Zach discussed everything...

Google Hangout: Tradeshow Presentations – Ken Newman & Andy Saks

by Tim Patterson | Oct 10, 2014 | Presentation, Uncategorized, Video, YouTube

Got a chance to hangout on Google with Ken Newman of Magnet Productions and Andy Saks of Spark Presentation and discuss what it means to be a professional tradeshow presenter. Lots of fun, and yes – I did learn a bunch!

Outdoor Retailer Summer Market on the Horizon!

by Tim Patterson | Jul 18, 2014 | Tradeshow marketing, Tradeshow presenting, Video, YouTube

Hey, I’m heading to Outdoor Retailer in early August. Salt Lake City hosts this fun and engaging national show twice a year: one for winter market (think skiing!) and once for the summer market (boating, hiking, bicycling and more!). Thousands of exhibitors and...
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About TradeshowGuy

Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.

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