by Tim Patterson | Sep 26, 2011 | SlideShare, Social Media, Tradeshow marketing, Twitter, YouTube
Put a ‘like’ button on your website. Install a FB widget. Keep Twitter followers informed. Information seems to spread quickly through the Twitterverse – it’s extremely easy to retweet a post and share. If you send something out on Twitter, chances are good that...
by Tim Patterson | Sep 16, 2011 | Facebook, Social Media, Twitter, YouTube
There has been a fundamental change in the way we connect with people for personal and business reasons. Have you noticed? It’s nothing we can control, and I’d wager we’re just seeing the beginning of the changes. Your best bet is to educate yourself, get started in...
by Tim Patterson | Aug 30, 2011 | Social Media, Tradeshow marketing, Video, YouTube
If you’ve read this blog for awhile or know me at all, chances are you have discovered that, yes, I am a big Bob Marley fan. Have been since the mid 70s. Saw the guy on tour. Twice. Not to mention the tattoo. So I thought it might be fun to thumb through Marley’s...
by Tim Patterson | Aug 1, 2011 | YouTube
Let’s put a box around this: YouTube doesn’t make or break your tradeshow marketing success. Certainly you can find exhibitors that have never been on YouTube that have packed up after a show, ecstatic at the results they got at the show. Nope –...
by Tim Patterson | May 23, 2011 | Tradeshow marketing, Video, YouTube
If you’re not used to shooting video, it can be a major mental shift to be able to have your video camera ready to go at all times. A small Flip video (or similar) camera can help alleviate that some, but it’s still a bit of a shift to go from not shooting...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.