by Tim Patterson | Oct 7, 2010 | Blog, Video
Want to learn about blogging? Want to know how WordPress works? Here is video playback of the Blogging 101 webinar I hosted in late September with the assistance of Classic Exhibits. Keep in mind this is really aimed at beginning bloggers or those who are still trying...
by Tim Patterson | Oct 2, 2010 | Blog, Social Media
After my Blogging 101 webinar earlier this week, I connected with a couple of folks who attended that were interested in finding out more. One question came from Sarah Meeks of Configurations in Florida: what B2B blogging resources are my faves? Well, actually she...
by Tim Patterson | Sep 30, 2010 | Blog, Event Marketing, Tradeshow marketing
We check on how the tradeshow floor can be used as a research lab; look at new gadgest for exhibits; finding out what happens if your boss goes undercover; launching a new product; cutting costs at a convention, and look at how tradeshow planning increases your...
by Tim Patterson | Sep 29, 2010 | Event Marketing, Marketing
You don’t have to be a fan or even like Yoko Ono to learn from her. And I say that because most people I know that have expressed an opinion about Yoko don’t have too many nice things to say about her. “Yoko broke up the Beatles….”...
by Tim Patterson | Sep 27, 2010 | Podcast, Tradeshow marketing, Virtual Tradeshow
Here’s the challenge: you’re sharing a booth with a much bigger and more visible partner. How do you create buzz, build traffic and get the word out? Bring on the social media, of course! But of course there’s more to it than just sending out a few...
by Tim Patterson | Sep 24, 2010 | Podcast
Just sit right back and you’ll hear a tale… Got a few minutes to spend? Great! We have some great ways to help you wast, er, uh .. spend your time – and learn something while being entertained! It’s called a podcast, in case you’ve been...
by Tim Patterson | Sep 22, 2010 | Fun, Marketing, Mobile Marketing, Social Media
I love productivity tools, and love sharing them with friends and colleagues. I got to thinking the other day that I’ve never actually compiled a list of those tools and posted it. So here ’tis: some are old friends, some are brand new tools. All of them...
by Tim Patterson | Sep 20, 2010 | Event Marketing, Fun, Mobile Marketing, Social Media, Tradeshow visitors
You’re at a tradeshow, it’s time to close up the booth and head out for dinner and drinks. Maybe catch a Tweetup. Or maybe it’s still several weeks to the tradeshow and you want to schedule a Tweetup. How do you find a good place to meet, or to have...
by Tim Patterson | Sep 17, 2010 | Podcast
Eric Lukazewski, the Marketing Director and trade show ninja (according to his Twitter bio!) at Echelon Exhibits in Chicago, discusses the company’s revamped website, social media marketing and Manny Ramirez’s arrival in Chicago.
by Tim Patterson | Sep 15, 2010 | Event Marketing, Facebook, Mobile Marketing, Social Media, Tradeshow marketing
The year: 2016 The scene: a busy tradeshow floor in Chicago The situation: almost half of the exhibitors at the show are welcoming visitors to the show, who are ‘checking in’ via Foursquare (or some similar app – who’s to know what will survive...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.