by Tim Patterson | Nov 3, 2010 | Virtual Tradeshow
I’ve seen virtual tradeshow platforms before and have been mildly impressed. But after spending twenty minutes getting a tour of Social27’s new virtual tradeshow / event platform, it appears to be a substantial entry in to the virtual tradeshow world. Want to bring...
by Tim Patterson | Nov 1, 2010 | Social Media, Tradeshow marketing
When a request is posted on HARO* you never know exactly who’s going to chime in. So my interest was a piqued when I got a nice list of tips from a guy who bills himself as AntiSocialGuy. Hmmm…TradeshowGuy and AntiSocialGuy. Wonder if we could do a two-man...
by Tim Patterson | Oct 29, 2010 | Social Media, Twitter, Video
Going to be involved with social media at your next tradeshow? Will you be tweeting about your event, trying to draw people to your booth? Joshua Persky thinks you might like to put one of his ‘Twisplays’ into your booth. Not only will the streaming text...
by Tim Patterson | Oct 27, 2010 | Guest Post, Social Media
guest post by Derek Leftridge of Optima Graphics When I was younger I remember my grandparents always had the radio on in their car playing old radio shows that had big casts and sound effects and it was an experience. This caused me to have an addiction to radio....
by Tim Patterson | Oct 25, 2010 | Event Marketing, sustainability
All face-to-face meetings bring their baggage with them – including the trash and recyclables that are generated. Does the amount of cups, paper, water bottles, and more that are generated during the meetings put the meetings and events industry in a bad light? Can...
by Tim Patterson | Oct 22, 2010 | Marketing, Tradeshow marketing
In a perfect world, all tradeshow managers would have these skills – and more. But we know that a perfect world doesn’t exist, right? So if you have most of these you’ll probably do okay! People (read: sales) skills. There’s a lot to be said...
by Tim Patterson | Oct 20, 2010 | Podcast, Tradeshow marketing
After seeing the video tool from VisibleGains in action recently at David Meerman Scott’s blog, I discovered that it’s being used as a tradeshow marketing tool. So I looking up the CEO and co-founder, Cliff Pollan, and we sat down and chatted about how the...
by Tim Patterson | Oct 18, 2010 | Event Marketing, Tradeshow marketing, Tradeshow visitors
Ninja: – noun, a member of a feudal Japanese society of mercenary agents, highly trained in martial arts and stealth (ninjutsu), who were hired for covert purposes ranging from espionage to sabotage and assassination. While the term ‘ninja’ seems to hold...
by Tim Patterson | Oct 15, 2010 | Social Media, Tradeshow marketing, Video
Socialnomics.com out with a Social Media ROI video … a must see!
by Tim Patterson | Oct 13, 2010 | Event Marketing, Mobile Marketing, Social Media, Tradeshow marketing
I’ve been reading a lot about social media engagement lately – and talking about it a lot, too. Have you noticed that if you even mention the term ‘social media’ to some people, it’s like you handed them a gold Rubik’s Cube....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.