by Tim Patterson | Mar 4, 2010 | Uncategorized
I first learned about Keen Shoes in mid-2008. I had just made a new friend Karrie and noticed she was wearing these pretty cool shoe that were half-sandals and half-regular shoes with a protective toe – more than an average sandal but with air circulation like a...
by Tim Patterson | Mar 1, 2010 | Podcast, Social Media, Tradeshow marketing, YouTube
Here’s a short but worthwhile segment of a much longer in-depth conversation with blogger and social media expert Steve Farnsworth on how to use YouTube to explode your traffic at tradeshows. The complete 35-minute conversation is included as a bonus download in...
by Tim Patterson | Feb 26, 2010 | Blog, Social Media, Twitter, Video
I love these short statistic-packed videos that keep popping up and lay out the latest data on online consumption. And yes, we are a world of ‘net consumers. Watching videos (average of 182 a month!), blogging (53% of all websites are blogs!), sending emails,...
by Tim Patterson | Feb 19, 2010 | Event Marketing, lead generation, Podcast, Tradeshow marketing
Lew Hoff of Bartizan says he’s about to ‘implode’ his company. Hmm? Turns out it may be the best thing he can do. Bartizan is about to introduce iLeads, a new tradeshow lead generation and capture tool. Our conversation covered a lot of ground:...
by Tim Patterson | Feb 18, 2010 | Uncategorized
Yesterday’s webinar (Feb 17) on “How to Use Social Media to Close More Business at Tradeshows” was fun and well-received. I thought I’d post the slides so you could get a glimpse of what we went over…of course the audio track and...
by Tim Patterson | Feb 15, 2010 | Uncategorized
Note: We’ve just released a short report on ‘Building an Eco-Friendly and Sustainable Tradeshow Exhibit’ which you can now pick-up on our free download page. As more and more companies move to environmental consciousness and responsibility, the...
by Tim Patterson | Feb 9, 2010 | Event Marketing, SlideShare, Social Media
If you’ve discovered one thing about this blog, it’s that I like to share cool articles, videos and information from other folks that are of a like mind or offering info that is in the same vein. With that said, I ran across a terrific presentation from...
by Tim Patterson | Feb 2, 2010 | Social Media, Tradeshow marketing, Video, YouTube
In just two weeks – Feb 17th at 1 pm Pac / 4 pm Est to be precise – I’ll be doing a one-hour webinar on what strategies and techniques you can use to close more business at tradeshows by drawing more people to your booth via your online social media...
by Tim Patterson | Jan 27, 2010 | Social Media, Tradeshow marketing, Twitter
Need to lift declining attendance at a regional or local tradeshow? You might take a tip or two from what Jill Harrison, the Manager of Public Relations and Image Development at the Greater Oklahoma City Chamber of Commerce did. When I asked for stories in a HARO...
by Tim Patterson | Jan 25, 2010 | Podcast, Social Media, Tradeshow presenting, Twitter
Andy Saks is the ‘Chief Sparkler’ of Spark Presentations in the Boston area – and a big proponent of using Bubble Tweets to draw attention to his online antics. Andy’s also a great presenter and trainer, and spends a fair amount of his time...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.