by Tim Patterson | Jan 20, 2010 | Client Profile, Video
If that headline mystified you – because you don’t know what the heck a ‘spurtle’ is – you’re not alone. For starters, a spurtle is is a Scottish kitchen tool that dates back to the fifteenth century. The ‘Golden...
by Tim Patterson | Jan 19, 2010 | Tradeshow marketing, Tradeshow presenting, Video
In October Jay Tokosch appeared on our podcast to discuss “Follow Me,” an iPhone app that is customizable for tradeshows to help direct you to various booths, locate yourself, and generally help your whole tradeshow experience. Jay just sent me a note with...
by Tim Patterson | Jan 18, 2010 | Uncategorized
This article was originally published by the Statesman-Journal in mid-2008 and has been slightly updated. Reaching your target market gets a little harder when your marketing budget is tapped by the recession. Even though the recession is ‘officially’ over...
by Tim Patterson | Jan 13, 2010 | Uncategorized
Late last year during the Christmas holiday break, while I was lazing away days in front of bowl games eating popcorn with my son, playing video games and getting in a day or two of steep incline slope meditation (that’s skiing to you), I made a decision to...
by Tim Patterson | Jan 11, 2010 | Case Study, Social Media
Need more sign-ups on your Facebook page? Take a tip from this case study of Cramster.com, an online study community aimed at high school and college students. Marketing Associate and blogger Carleigh McKenna contacted us after a HARO request for stories on how...
by Tim Patterson | Jan 5, 2010 | Uncategorized
Funny, you don’t think of tradeshow graphics as actually working. Like, doing a job. More like you just hire a designer to put a nice logo up with a spiffy enticing photo and perhaps a photo and call it good. But if that’s all you do, you’re probably...
by Tim Patterson | Dec 31, 2009 | Blog, Public Relations, Social Media, Tradeshow marketing, Twitter
Tradshowguy Blog was launched early in 2009 for several reasons. While it’s been almost a year – but not quite – I thought it might be a good time to turn the spectacles to the past year. First, I started the blog because I had been itching for an...
by Tim Patterson | Dec 22, 2009 | Social Media
Two dozen people responded to my short survey last month on how companies use Social Media in their tradeshow marketing. Admittedly, the results are not scientific. But I feel they are telling. Even with a couple dozen people you start to feel the pulse of how people...
by Tim Patterson | Dec 16, 2009 | Social Media
I am amazed that we are already ten years into the new century. Not such a new century any more, is it? But every day brings new and exciting things. 2009 was the year of Exploding Social Media. Everybody seems to be getting into it big time. Companies are jumping on...
by Tim Patterson | Dec 14, 2009 | Shipping, sustainability
Here’s a guest post by Dennis Salazar of Salazar Packaging of Plainfield, Il. Dennis caught my attention with a couple of tweets that steered me to his blog, which discusses sustainable packaging. Given that every tradeshow exhibitor has to deal with packaging...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.