by Tim Patterson | Apr 2, 2010 | Social Media
When I connected with author Mike O’Neil a few weeks back he asked me to connect with him on LinkedIn. I soon learned that he does this with everybody. “All right,” said Mike, “before you accept the inviation, go to your home page on LinkedIn....
by Tim Patterson | Apr 1, 2010 | Case Study, Event Marketing, Twitter
Now that the first quarter of 2010 is officially in the books, I was curious how the viewership on this blog went. And since I can sometimes be a stats geek, I thought I’d post a few numbers. With Google Analytics and a WordPress stats plug-in, I can access just...
by Tim Patterson | Mar 30, 2010 | Event Marketing, Public Relations, Tradeshow marketing
If you’re new to tradeshow marketing, how do you find a tradeshow that’s appropriate for your company? After all, you don’t want to invest a wheelbarrow full of cash and find out that your target market doesn’t come to the show. Not that you’d do...
by Tim Patterson | Mar 25, 2010 | Custom exhibit, Custom tradeshow booth, Event Marketing, Lists, Tradeshow marketing
Bored at the tradeshow? Here’s a list of things to do that will lively up your experience! I remember in my early days in radio a record promoter once told me that she loved my enthusiasm and willingness to drive 50 miles to see an unknown band that she was promoting....
by Tim Patterson | Mar 22, 2010 | Event Marketing, lead generation, Marketing, Public Relations, Tradeshow marketing, Uncategorized
You may have a good grasp about your overall BIG PICTURE tradeshow marketing plan. But what about the DETAILS? Overall execution of your plan at the show may be great, but if you slip on details, someone – a potential customer, perhaps – is bound to notice. Some...
by Tim Patterson | Mar 19, 2010 | Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
Just back from the Natural Products Expo West show, where some 3025 exhibitors had their wares on display. Interpretive Exhibits, where I’m the VP of Sales and Marketing, had eight various custom client booths on display, including Bob’s Red Mill,...
by Tim Patterson | Mar 18, 2010 | Social Media, Tradeshow marketing, Twitter, Video, YouTube
What does skiing have to do with using social media to market your tradeshow booth? Very little. Okay, it’s a biiiiig stretch! But nonetheless, earlier this week I managed to get up to Hoodoo Ski Bowl in central Oregon to do a little skiing…and daydreaming...
by Tim Patterson | Mar 16, 2010 | Uncategorized
A few quick observations on using Twitter at Expo West, the huge Natural Products show in Anaheim this past weekend: 1. A handful of companies are drawing people to their booths through Twitter. Many of them seemed to be amazed that it worked – but almost all...
by Tim Patterson | Mar 11, 2010 | Uncategorized
I’m heading south to LA (or as my friend Roger who lives north of downtown LA likes to refer to it: Hell-A) in a few hours to go to the Natural Products Expo West, held at the Anaheim Convention Center just across the street from Mickey and Minnie and Goofy and...
by Tim Patterson | Mar 8, 2010 | Podcast, Social Media, Twitter, YouTube
Author Mike O’Neil recently sat down with me and discussed a wide range of topics, from LinkedIn and Facebook to Meetup.com and Twitter and how those various social media platforms can be used to promote events. During this excerpt, Mike discussed the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.