Tradeshow Budgeting Guidelines – An Update
The latest issue of Exhibitor Magazine hit my mailbox last week, highlighted by their annual look at industry cost averages. Now I’m not going to throw all of their numbers out…
BusyEvent’s David Schenberg: Winner of CEMA’s Technology Shootout Award
It wasn’t long ago that I interviewed David Schenberg of BusyEvent for a podcast. A few moments ago I installed the Alltop widget which is a cool tool for pulling in news of the…
Say Hello to My Little (Social Media) Friends
How do you combine your online social media friends with your other tradeshow marketing efforts? It’s a synergistic effort that crosses many online channels. I sat down and,…
Podcast: SmartRadioNow.com’s Mike Morrison Interview
Interview with Mike Morrison of SmartRadioNow.com, a company which provide focused low-power AM/FM broadcasting at events, tradeshows and conferences. Mike’s contact information:…
10 Tips To Use Social Media To Close More Biz At Your Tradeshows
Note: the following post was originally published as a guest post on Steve Farnsworth’s Digital Marketing Mercenary on 11.6.09. Need more proof that social media is a great place…
Qualifying Questions at Tradeshows
Tradeshows are a busy and distracting environment in which you’re trying to make sales and generate leads. By asking qualifying questions you can cut to the chase quickly….
Fly Away, fly away, fly away all!
Well, I’m not sure I am really on-board with this kind of promotion, but I admit its one of the most clever things I’ve ever seen: using flies to carry your message around at a…
Using Social Media at Tradeshows to Close More Business: Win One Hour Consulting
It’s our observation that Social Media is a great fit to promote events: it’s a focused time-frame; social media is extremely mobile (something like 70% of tweets are from mobile…
Cruising the Tradeshow Blogosphere
I recently posted this query on LinkedIn’s Trade Show Marketing Group discussion page: I’m looking for blogs that focus on tradeshow or event marketing. I’d like to create a blog…
23 Pre-Show Marketing Promotions, Tactics and Ideas
Sure, your booth looks great. Your tradeshow staff is tip-top, trained and raring to go. The next step in your overall tradeshow marketing plan is to get people to come to your…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.