I Was a Tradeshow Marketing Skeptic
I first got into the tradeshow industry as a fluke. I’d spent over 25 years behind a radio microphone, barely aware that such a thing as tradeshows existed. Sure, I went to local…
TradeshowGuy Monday Morning Coffee, September 30, 2019: Avoidance
Do you avoid things that you shouldn’t? Do you prefer to pretend that something coming up isn’t really important when it is? Avoidance is a challenge all of us face at some…
All That Glitters is Not Gold
Are you one of those people that gets caught up in bright, new shiny objects? It’s easy to do. We’re all easily distracted. When it comes to tradeshow success, are you guilty of…
Are You Doing These Things at Your Tradeshow?
Tradeshows are crazy, chaotic and have more moving parts than a Rube Goldberg machine. What, you’re too young to remember Rube Goldberg? Not to worry, I’ll make this as easy as…
TradeshowGuy Monday Morning Coffee, September 23, 2019: Laura Allen
Laura Allen is known as The Pitch Girl, and she teaches clients how to distill the essence of their business into a few concise sentences and confidently present that to…
ExhibitDay Launches Free Tradeshow Exhibit Management Tool
One of the big challenges for exhibitors is keeping track of everything: records, travel, budgets, exhibit pieces and more. Now there’s a new tool that looks to address many if…
Moving Out of Your Tradeshow Exhibiting Comfort Zone
It’s comforting to stay in your comfort zone. We all know that. No matter what the circumstances. That’s why it’s your comfort zone! If you are more comfortable being a…
Tradeshow Exhibit Specials and Lightning Deals
Looking to save money on a tradeshow exhibit? Of course you are! And chances are, throughout the course of the next year, you’ll have a want or need for something that shows up…
TradeshowGuy Monday Morning Coffee, September 16, 2019: Jay Gilbert
What’s going on in the music industry? Admittedly, the music world is only tangential to the events world, but they are related. And to learn more about how streaming and…
6 Ways to Save Money on Your Next Custom Tradeshow Exhibit
Let’s face it, when you’re shopping for a custom tradeshow exhibit, the dollar signs can often start spinning so much your head soon follows. Things can get expensive in the…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.