6 Ways to Increase Your Tradeshow ROI
Calculating your tradeshow ROI is pretty straightforward. Know how much you spent to do the show. Know how much you made off the show. Do the math. There are any number of ways…
Top Digital Marketing Conferences to Help You Step-up Your Marketing Game in 2019
This is a guest post by Vaibhab Kakkar of Digital Web Solutions. Getting to rub shoulders with the leaders in digital marketing. Hearing their experiences and learning from them….
TradeshowGuy Monday Morning Coffee, May 27, 2019: Josh Banks and Marie Ferguson
One of the booths I visited at last month’s NAB Show in Las Vegas was Time Lapse Cameras. They had done a good job of outreach with a couple of press releases and the follow up…
How to Get Ideas for Your Next Tradeshow Promotion (or Exhibit)
Are you faced with authors call “writer’s block” when it comes to coming up with ideas for your next tradeshow promotion? Or need to come up with a unique exhibit design or…
In Tradeshow Sales, Focus on the Moment
Tradeshow sales is a much different beast than any other kind of sales. Picture this: you’re standing in your tradeshow booth with dozens of competitors lining the aisle, selling…
TradeshowGuy Monday Morning Coffee, May 20, 2019: Disconnecting
In such a connected world, there is a lot of value and importance placed in disconnecting from everything for a short while. But do we really do it that much? In this week’s…
Showing Up is Only Half the Battle
If you do a Google search for “showing up,” you get all sorts of links and suggestions as to what it means. Showing up for a performance, showing up for important events in your…
As Technology Evolves, so do Tradeshows
I’ve been attending tradeshows for nearly twenty years. In looking back on photos from that era – the early ‘Naughts as the first ten years of this century are sometimes referred…
TradeshowGuy Monday Morning Coffee, May 13, 2019: Phil Gorski
Here’s a novel idea: using the 3D Virtual Tour technology that is often used on real estate to allow potential buyers to virtually steer their way through the home, and use that…
Attract Eyeballs with a Tradeshow Custom Floor
At tradeshows, the game is all about attracting attention. Have you considered a custom-printed floor? Every client we’ve worked with that has chosen to use a custom graphic on a…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.