On this week’s TradeshowGuy Monday Morning Coffee, I plunge headfirst into a cold and bracing look at vacations, and how they can no only recharge your batteries, but can increase a company’s productivity – by making you leave for a week or three...
Not every tradeshow manager faces the same challenges. Some are overwhelmed by being understaffed. Others have a boatload of shows to deal with and it seems as if there is never a breather. But in the work I’ve done over the years with tradeshow managers, the same...
On this week’s podcast/vlog, I catch up with Bill Lampton, Ph. D. I’ve been reading his great newsletter, Winning Words and Ways, for years. So when I asked him to join me for TradeshowGuy Monday Morning Coffee, I was honored that he accepted. We had a...
It’s a good question to ask: how much do you delegate for tradeshow success? Most clients I deal with have someone in charge of the overall tradeshow project. Maybe they’re a Marketing Manager or Tradeshow Manager, or some other title such as Business Development...
During a two-hour workshop with trainer, author and content marketer Kathleen Gage this week, I took more notes and learned more about small event collaboration for lead generation than I think I’ve taken in for years. While it’s true I collaborate with other people,...
Without really knowing it until decades had passed, I became a lifelong learner at an early age. Today’s podcast/video blog lets me get into that a little bit with some of the things I’ve learned over the years about lifelong learning! And this...
After the tradeshow, you get back home, unpack the bags, get a good night’s sleep (hopefully), show up at the office and are faced with the next step: the follow up. For some, it’s drudgery. For others, it’s bittersweet: the show was fun, now the work begins....
This guest article on tradeshow marketing trends is courtesy of Sam Holzman of ZoomInfo. Despite our increasingly digital world, in-person events such as tradeshows and professional events continue to rise in popularity. And, for good reason: 31% of marketers believe...
No guest on this week’s vlog/podcast – but a look into some of my best bosses, and a deeper look, thanks to Kevin Daum at Inc.com, on what it takes to be a really great boss. Maybe even an amazing boss! As for this week’s ONE GOOD THING, check out...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.