What is an INFLUENCER? To me it’s someone that gets your attention in any number of ways. It could be a video I saw. Could be a book or article or blog post. Or podcast. Or someone I know in my actual, real life as opposed to online. These are the people whose tweets...
Lots fun in this week’s podcast/vlog. Robert Middleton of Action Plan Marketing sits down to discuss the Five Pillars of Marketing for Self-Employed Professionals. So there’s that. You’ll also hear the story of how a search for a Harlan Ellison photo...
This is a guest post from Tamara Blackburn. Trade shows continue to be immensely popular within a variety of industrial spheres for a number of reasons from networking opportunities to celebrating the launch of a new product, or simply allowing brands and...
When I first got into the exhibit industry in the early ‘00s, the company I was hired by, Interpretive Exhibits in Salem, was heavily involved in an exhibit for the Army Corps of Engineers. It was a permanent installation (still there) at The Dalles Dam in The Dalles,...
What else is there to do on a Labor Day except ponder Space and Time, right? And add in a Tradeshow Tip of the Week. This week’s ONE GOOD THING: Playing...
I spent about a week in Monterey with an old friend recently to attend a couple of events: The Rolex Monterey Motorsports Reunion at the WeatherTech Laguna Seca Raceway and the Pebble Beach concours d’elegance. In a sense, both events are about as far away from...
Who says you can’t order a tradeshow exhibit online? I’ve seen a ton of sites that claim it’s easy. Just find the exhibit you want, upload the graphics, submit your credit card and voila’ – you have an exhibit coming your way! The challenge with that plan is that if...
At TradeshowGuy Exhibits, we’ve had the pleasure of working with Classic Exhibits, one of the premier exhibit manufacturers in the country. Over the years, e’ve collaborated with them for a number of great custom builds, including the terrific 30×40...
When you’re ramping up your tradeshow marketing machine for the next show, do you think of it as a competition? Or is it merely a chance to make your pitch to hundreds or thousands of visitors, almost as if you’re in a vacuum. Methinks there is more than one way to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.