In this First Day of Spring vlog, I discuss skiing in the rain and sun on the same weekend, listening to podcasts by Peter Shankman and Chris Ducker, and the logistics of shipping your tradeshow exhibit: One Good Thing: the NCAA Basketball Tournament. Audio Podcast...
Thought it might be fun to take a look at some of the cool exhibits, enthusiastic people and tasty products from Natural Products Expo West: Best Interactive Photo-Op: Stonyfield Yogurt Best Lettuce...
Long days on your feet. Snacking on tasty samples from one side of Anaheim Convention Center to the other. Setting up tradeshow exhibits. Tens of thousands of industry people checking out products, thousands of exhibitors vying for attention in crowded halls....
it was a good Natural Products Expo West 2017 for all of us here at TradeshowGuy Exhibits! We welcomed three new clients at the show: Dave’s Killer Bread/Alpine Valley Bread, Schmidt’s Natural Deodorant and Wedderspoon Manuka and Organic Gourmet Honey....
All this talk and angst about ‘repeal and replace!’ Yet it happens all the time in the tradeshow world. Yesterday I walked the floor of the Natural Products Expo West show in Anaheim as exhibitors assembled exhibits for business later in the week. Many of the...
On this week’s coffee, I spend some time going over the question of asking better questions. If we learn to ask better questions, we’ll get better information. So what does it take to ask better questions? Take a look: Notes from this week’s vlog:...
As a kid, I was pretty shy. In junior high school, it was an ongoing goal of mine to NOT stand out in the crowd but to blend in. Which made it pretty odd that one day while clothes shopping with my mom I saw this awesome pair of red pants. Bright red. Fire engine red....
When it comes to sales, you are in charge. Nothing happens in a business until a sale happens. Without the sale, nobody in the company is asked to build or provide anything to a client. Nobody is able to send out an invoice or bill. No money comes in, no bills get...
Seriously, isn’t that an absurd question to ask about tradeshow marketing: are you Hendrix or Hemingway? Or maybe not. Let’s have a little fun for a moment. Picture Jimi Hendrix standing at the edge of your tradeshow booth, or on a small stage in your booth,...
Had a great chat with Ashley Blalock of the Ashley Avery Agency in NYC, an agency that provides models and spokespersons for tradeshow exhibitors. It was a fun and informative chat – check it out: Ashley’s One Good Thing included two books! Zero to One by...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.