11 Reasons to Exhibit at Tradeshows
Your company can reach markets that they would not normally reach. A tradeshow gets you in front of people that will never find you otherwise. Decision makers attend shows. This means that if they see what they like, they can, y’know, decide! Networking with...
SoYoung wins ExhibitorLIVE’s Best 10×10 Portable Modular Exhibit Award
At this year’s ExhibitorLIVE conference and tradeshow in Las Vegas, the annual Portable/Modular Design award were handed out. Here at TradeshowGuy Exhibits (formerly) Communication One Exhibits, we snared a design award for last summer’s SoYoung 10×10...
Booth Staff Body Language Primer
Have you ever walked by a tradeshow booth and felt somewhat put off by the vibe you were getting? So much so that you just kept on walking? That’s not a surprise. The way that people stand, move and hold their body communicates a great deal. We don’t need...B2B Tradeshow Leads Generation Guaranteed [Webinar Replay]
In spite of some technical glitches, we did manage to capture a recording of the B2B Tradeshow Lead Generation Guaranteed Webinar with myself and Hiett Ives of Show Dynamics. Take a look: Sign up for our next webinar, Developing Content to Cut Through Internet Noise,...
How to Develop a Tradeshow Marketing Mindset
Is a tradeshow marketing as easy as setting up a booth, smiling as visitors come by, and asking a few questions? Sure, that’s some of it. But creating a mindset in your team for tradeshow marketing involves more. So let’s capture a few items that are...
Working Effectively With a 3D Exhibit Designer
You’ve decided it’s time for a new booth. Time to start from scratch. For whatever reason, your current booth no longer effectively represents the company brand, so you’re hiring a new exhibit designer. Where do you start? To begin with, it’s...Read more
We can’t concern ourselves with the other team. We have to play our game to the best of our ability. – a coach somewhere
About TradeshowGuy
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.