Get a Charge with Custom Charging Stations [blatant product plug]
Yes, I occasionally post an absolutely blatant product placement. But let’s face it – when it’s a cool customizable charging station like this one, it’s worth plugging. Classic…
Top 10 Tradeshow Marketing Tips to Begin 2016
Hey, it’s a Top Ten List! Let’s look at ten things to do as you prepare for another year of tradeshow marketing: Assess what happened this year. What did you spend? What were…
Breaking the Ice – How to Engage Tradeshow Visitors
With all of the moving parts in your tradeshow marketing program, there is one area that stands out above all the rest as being critical to your success – how to break the ice…
2016 Tradeshow Webinars Launched
Over the years I’ve done a number of webinars, some for myself and some because other entities have asked me to do so. I’ve thought for the last year or so that I wanted to start…
Book Look: Three Feet From Seven Figures
David Spark’s new book, “Three Feet From Seven Figures,” takes a look at the interaction between show visitors and booth staff, and takes the position that it’s the most critical…
The Range of Tradeshow Pre-Show Marketing and Post-Show Follow Up
Two conversations I had this week starkly illustrated the vast difference between companies and their approach to show prep and post-show follow up. In one instance, I was…
So I searched #tradeshow on Twitter…
Twitter is a great source for a lot of things: breaking news, rants and raves, tracking of stories and trends. So nearly every day I’ll spend a few moments to see what’s being…
A man hears what he wants to hear and disregards the rest
“…Still, a man hears what he wants to hear And disregards the rest.” That’s a line from a Paul Simon song, The Boxer, recorded by Simon and Garfunkel. And it happens all the…
How to Use an iPad Kiosk at a Tradeshow
How many ways can you use an iPad kiosk at a tradeshow? Let’s count at least 8 ways here: https://youtu.be/WFyA6GzZ3dM WARNING! ALERT! BLATANT PLUG AHEAD! Now that you’ve Want to…
Become a Person of Interest at the Tradeshow
Tradeshows cost time and money. A lot. So how do you differentiate from the thousand other exhibitors all vying for attention? One way is to become a person of interest at the…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.