Create a Memorable Trade Show Experience
This is a guest post by Madison Resare: Whether you are new to the trade show biz or you have been around the proverbial trade show block a few times; new ideas for capturing and…
Top 8 Ways to Justify The Cost of a New Exhibit
What are the indicators that tell you when it’s time to invest in a new tradeshow exhibit? What does it take to justify the expense, which can often be very large? Naturally,…
Lifecycle of a Tradeshow Booth
Where are you in the life cycle of your tradeshow booth? What impact would it be to your company to upgrade at this point vs. waiting another year or two? The life of a tradeshow…
Setting a Social Media Strategy
By setting a social media strategy for your organization, you’re saving time, reaching people more effectively and getting more mileage out of your efforts. Neil Patel of…
Write More Orders at Trade Shows by Replacing Paper with Digital Technology
This is a guest post by Sarah Leung Looking at your trade show strategy, you may already be doing a lot of things right: a perfectly designed booth, a well-trained staff, high…
Tradeshow Exhibit: Rent or Buy?
It’s an oft-asked question: Should we rent or buy a new display? Purchasing that brand new booth might bust your budget quickly, especially if you are new to tradeshow marketing…
Is your booth stuck out in ‘left field’?
Earlier this month I attended Natural Products Expo West at the Anaheim Convention Center. Yes, it’s a big show with a few thousand exhibitors, and over 70,000 attendees. And it…
Expo West 2015: Blisters, Wacky Booth Awards and Show Reflections
After 62,219 steps, a couple of achy legs and a few foot blisters in four days of Expo West, it came to me: “Tradeshows ain’t for wimps!” Certainly not if you’re walking the…
SWOT Analysis for Tradeshows
If you’ve been attending and exhibiting at tradeshows over the years, no doubt you’ve had many chances to examine what went right and what didn’t. What brought in leads and what…
“Why Do Exhibits Cost So Much?”
It’s not the first time I’ve heard the comment, whether directly or implied. “Why do exhibits cost so much?” That question comes up with potential new clients who are in a…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.