Building a Twitter Following That Can Move You (and You Can Move)
It’s not hard to build a Twitter following. Just click ‘n’ follow and a majority of those that you follow will follow you right back. But to build a following that can actually…
Swimming in the Social Media Sea
There has been a fundamental change in the way we connect with people for personal and business reasons. Have you noticed? It’s nothing we can control, and I’d wager we’re just…
10 Things NOT to do in Your Social Media Tradeshow and Event Marketing
Instead of posting another Top Ten List, I thought I’d put it to video. Just a smidge over four minutes long. Enjoy! https://www.youtube.com/watch?v=3lrsQUScp0M
Why Hootsuite is so Good for Tradeshows and Events
Okay, this is gonna sound like an ad for Hootsuite. But it’s not. Well, it’s not intended that way! But the more I play around with Hootsuite, the more I find it’s a terrific…
Social Media Tradeshow Marketing from the Bob Marley Songbook
If you’ve read this blog for awhile or know me at all, chances are you have discovered that, yes, I am a big Bob Marley fan. Have been since the mid 70s. Saw the guy on tour….
Book Review: “Promo with Purpose” by Heidi Thorne
When it comes to promotion products, you gotta know what you’re doing or it could end up costing you a lot. Not only in terms of money, but in terms of brand damage. Or maybe…
Podcast: Interview with Everything Channel’s Robert DeMarzo
In this edition of the Tradeshow Marketing Podcast, we chat with Robert DeMarzo, the Senior VP of Strategic Content of Everything Channel. The company, provider of IT…
Ten Things to Put in a One-Minute Tradeshow Teaser Video
So you’re going to shoot a tradeshow teaser video to get people to be aware of your upcoming appearance whetting their appetite to see your company’s exhibit at the show. But…
Podcast: Interview with Larry Karel of Karel Exposition Management
Larry Karel looks to embrace new technologies whenever they come along. So when it became possible to use social media to promote his business, he was on board right away. In…
What does a Tradeshow Marketing Manager do with Social Media?
8 Ways to Use Social Media in your Tradeshow Marketing Be involved. Be proactive. Keep an ear to the ground (continued research) Plan and execute event-related social media…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.