by Tim Patterson | Dec 4, 2018 | Event Marketing, lead generation, Marketing, Post-Show Follow Up, Tradeshow staff training
You might think that when I mention “tradeshow awareness” that I’m thinking of how you make visitors aware of your tradeshow booth, so you can draw people in. Sure, that’s important, but that’s not what I’m getting at here. Let’s look at the other side: the awareness...
by Tim Patterson | Dec 4, 2018 | Uncategorized
it’s been awhile since we’ve walked through the coolest online exhibit search tool in the world: Exhibit Design Search. Take a look at some of the new changes: Click here to...
by Tim Patterson | Nov 29, 2018 | Booth Design, Branding, Custom exhibit, Tradeshow staff training, Tradeshow visitors
When people walk by your booth, they make a subconscious (or unconscious) choice on whether or not to stop and visit. In an instant, that choice is made. Much of what they base that choice in never really registers as a solid thought, but the choice is made...
by Tim Patterson | Nov 27, 2018 | Client Relations, Event Marketing, lead generation, Tradeshow marketing
As an exhibitor, you’ve got most of the moving parts handled: logistics, schedules, booth staff up to speed on how to handle prospects, ask opening questions and so on. But what’s the last thing you should do once you have converted a prospect into a lead? It’s a step...
by Tim Patterson | Nov 26, 2018 | Branding, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
What’s one of the best ways to represent yourself to someone who can’t see you in person? Show them a photograph! Not just any photograph, though. Make it professional photograph, taken by someone who know how to bring out the best “you” there...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.