by Tim Patterson | Feb 10, 2016 | Contests, Event Marketing, lead generation, Marketing, Post-Show Follow Up
Is a tradeshow marketing as easy as setting up a booth, smiling as visitors come by, and asking a few questions? Sure, that’s some of it. But creating a mindset in your team for tradeshow marketing involves more. So let’s capture a few items that are...
by Tim Patterson | Feb 3, 2016 | Booth Design, Branding, Event Marketing
You’ve decided it’s time for a new booth. Time to start from scratch. For whatever reason, your current booth no longer effectively represents the company brand, so you’re hiring a new exhibit designer. Where do you start? To begin with, it’s...
by Tim Patterson | Jan 28, 2016 | Event Marketing, Marketing
Nothing like a shameless promotional plug, eh? Given my recent propensity to do more promotion that usual (see TradeshowGuyWebinars.com), I had one of those middle-on-the-night flashes: GET SOME TRADESHOWGUY BUTTONS! And GIVE THEM AWAY! Of course. Why not? So if you...
by Tim Patterson | Jan 14, 2016 | Book Review
One of my favorite weekly newsletters arrives every Monday morning. It’s called the Monday Morning Memo. Clever! Roy H. Williams of Austin, Texas, the Wizard of Ads, sends out an informative and entertaining missive every week that grabs my attention and makes...
by Tim Patterson | Jan 12, 2016 | Branding, Budgeting, Custom tradeshow booth, Tradeshow marketing, Tradeshow presenting
Time to wrap up a handful of recently spotted articles and blog posts about tradeshows. Let’s start with the Huffington Post. Shuly Oletzky of Frigibar Industries posts this nice look at 9 Ways to Make the Most Out of Your Appearance at a Tradeshow. Many great...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.