Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

October 2011

Creating and Using #Hashtags Effectively

If you’ve been on Twitter a bit but still are confused about how hashtags are, and can, be used, hopefully we can take a bit of the mystery out of hashtags and give you some good ways to use them in conjunction with your event and tradeshow marketing.

First, what exactly is a hashtag?

Simply put, it’s the ‘pound’ or ‘number’ sign with a word or phrase after it: #jumpstart. This makes it easily trackable and searchable on Twitter or other platforms such as Hootsuite.com. You can use it with a two or three word phrase, but make sure there is no space between the words, like this: #tweetmetoday