by Tim Patterson | Oct 21, 2019 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Y’ever have one of those days or weeks where it seems like nothing is happening? Yeah, that can happen. Uh.. This week’s edition of TradeshowGuy Monday Morning Coffee takes a look at the concept of “nothing happening” and a few ways to break...
by Tim Patterson | Oct 17, 2019 | Blog, Branding, Fun, Marketing, Social Media
It’s official, I’m telling the world about the new website TradeshowGuy.net. The goal is for it to be an active “hub” of all things in my world: exhibits, blog, videos, social media, freebie reports to download, newsletter and much more. Go...
by Tim Patterson | Oct 15, 2019 | Booth Design, Branding, Logistics, Tradeshow visitors
One of the newsletters I read regularly is Electric Impulse, a monthly newsletter from Electric Impulse Communications. I interviewed Leslie Unger, President of Electric Impulse Communications, in March of 2018. In this week’s newsletter, a comment of hers jumped out...
by Tim Patterson | Oct 14, 2019 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
What’s it like to compete with bigger companies in the tradeshow marketing world? It might not be exactly what you think. In this week’s podcast-slash-vlog, I take a look at what has worked and what hasn’t for this small company over the past few...
by Tim Patterson | Oct 10, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow visitors
Wait a minute, how do you mean “mean”? As in average? As in angry? Nope, as in “very skillful or effective” in a more informal sense: “she’s a mean bowler!” But when it comes to having a clean and mean booth at a tradeshow, how might that work? Let’s explore. Skillful...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.