by Tim Patterson | Jan 19, 2016 | Event Marketing, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video
In this recent webinar from Handshake.com and Andy Saks of Spark Presentations, you’ll see how the process works on how to get those most-valuable prospects to actually come to your booth, and once they do, what to do with them when they’re there. I always...
by Tim Patterson | Dec 23, 2015 | Branding, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
With all of the moving parts in your tradeshow marketing program, there is one area that stands out above all the rest as being critical to your success – how to break the ice and engage tradeshow visitors. And since this is a compelling question that needs...
by Tim Patterson | Oct 26, 2015 | Client Relations, lead generation, Networking, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Questions are powerful. Asking the right questions in the right situation can open doors to more business, to gathering critical information and to getting someone interested in your product or service. At a tradeshow, questions are your superpower. It’s a busy,...
by Tim Patterson | Oct 1, 2015 | Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
There are a hundred reasons to exhibit at a tradeshow, and one of the best is to see what your competitors are doing. Everything they have for public consumption is on display and it’s a great thing! Play spy and learn what you can from their appearance. Not only are...
by Tim Patterson | May 26, 2015 | Contests, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
This is a guest post by Madison Resare: Whether you are new to the trade show biz or you have been around the proverbial trade show block a few times; new ideas for capturing and keeping the attention of passersby are always welcome and sought after. So whether you...
by Tim Patterson | Apr 13, 2015 | lead generation, Marketing, Mobile Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
This is a guest post by Sarah Leung Looking at your trade show strategy, you may already be doing a lot of things right: a perfectly designed booth, a well-trained staff, high foot traffic, and the ability to build great rapport with customers and prospects. You may...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.