by Tim Patterson | Mar 25, 2015 | Event Marketing, lead generation, Marketing, Mobile Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
Earlier this month I attended Natural Products Expo West at the Anaheim Convention Center. Yes, it’s a big show with a few thousand exhibitors, and over 70,000 attendees. And it continues to grow. I spoke with literally a few hundred exhibitors, and almost all of them...
by Tim Patterson | Mar 11, 2015 | Booth Design, Branding, Case Study, Event Marketing, Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors, Twitter
After 62,219 steps, a couple of achy legs and a few foot blisters in four days of Expo West, it came to me: “Tradeshows ain’t for wimps!” Certainly not if you’re walking the floor, nor if you’re an exhibitor who’s shepherding a booth (and staff) from the...
by Tim Patterson | Jan 15, 2015 | Branding, Client Relations, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training, Tradeshow visitors
When it comes to your Exhibiting Toolkit, I don’t mean the screwdrivers, masking and duct tape and scissors (although those and other items will come in handy), but what about the various bits and pieces that will help draw visitors to your booth and capture more...
by Tim Patterson | Jan 7, 2015 | Guest Post, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
This is a guest post by Ruthie Abraham of The Brand Builders. Regardless of whether you’ve worked at dozens of trade shows around the country or whether you’re headed to your first show, coming up with a compelling way to get people to stop and see what you have...
by Tim Patterson | Dec 18, 2014 | Tradeshow marketing, Tradeshow visitors
Tradeshow visitors ask themselves some version of this question: What’s in it for me? They’re asking it when they see your pre-show marketing inviting you to their booth. They ask it when they see your booth from a distance. They ask themselves the question when they...
by Tim Patterson | Dec 8, 2014 | lead generation, Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training, Tradeshow visitors, Video
Tradeshow colleague Ken Newman’s Magnet Productions just released their newest demo reel. Since all they do is draw mobs of crowds to tradeshow booths, this is probably something that you should see. As Andy Saks of Spark Presentations said in his Facebook post...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.