This is a guest article by Blair Pettrey of MeetingPlay. 1.) Do One Task at a Time! You have heard of multitasking, but have you heard of solo-tasking? Instead of trying to accomplish multiple items at once, put your full focus and attention into accomplishing one...
Any good tradeshow marketing strategist is going to come up with a few dozen reasons as to why you should exhibit at tradeshows. But what about some of the reasons NOT to exhibit at tradeshows? Are those reasons worth exploring? First, let’s assume that if you...
Prior to your next tradeshow, it behooves you to spend some time doing a little pre-show marketing reaching out to potential attendees and prospects. Even if a potential client is not going to the show doesn’t mean that you should not communicate with them. She...
The following is a guest post by Tifany Scifo of Reveal Marketing Group. Trade shows provide the perfect forum to expand your business – whether you run a multi-million dollar enterprise or a humble family business, a successful trade show can be a veritable boon to...
Have you ever walked by a tradeshow booth and felt somewhat put off by the vibe you were getting? So much so that you just kept on walking? That’s not a surprise. The way that people stand, move and hold their body communicates a great deal. We don’t need...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.