What’s it like to compete with bigger companies in the tradeshow marketing world? It might not be exactly what you think. In this week’s podcast-slash-vlog, I take a look at what has worked and what hasn’t for this small company over the past few years:
This week’s ONE GOOD THING: Prime Video’s Goliath, starring Billy Bob Thornton.
The digital world has enveloped tradeshows as much as it has any other part of the marketing world. And who better to discuss that than author and marketing expert Francis Friedman, who gets into his recent book, The Modern Digital Tradeshow. Check out the show here:
Do you avoid things that you shouldn’t? Do you prefer to pretend that something coming up isn’t really important when it is? Avoidance is a challenge all of us face at some point. This week’s TradeshowGuy Monday Morning Coffee looks at avoidance.
This week’s ONE GOOD THING is the BBC Radio 2 Beatles program archive. They have been doing a lot of programs related to the Beatles over the week of the 50th anniversary of the release of Abbey Road. Check out the archive but don’t wait too long – these programs will only be up for 30 days.
What’s going on in the music industry? Admittedly, the music world is only tangential to the events world, but they are related. And to learn more about how streaming and technology have changed the music world, especially for up and coming bands that are trying to break in, I sat down with Jay Gilbert of Label Logic to get his take. Jay is a long-time veteran of major labels in the music world, and has run his own company for the past five years. His insight is worth a look:
What is control? Lack of control? What about being a control freak? Turns out we all have some relationship to control, whether it’s our own or someone else’s. On this week’s TradeshowGuy Monday Morning Coffee I take a look at control:
It seems like almost every tradeshow exhibit has a big video screen these days. But what about the content? How do you create content that is actually seen and delivers a message that’s critical to your brand amidst the chaos of a tradeshow floor? On this week’s TradeshowGuy Monday Morning Coffee, I chat with Holly Paige of Wave One Films in the Portland area about how to approach creating video for tradeshows:
What is perfection? Is it even possible? The pursuit of perfection is a great way to never get anything done. TradeshowGuy Tim Patterson breaks it down on this week’s TradeshowGuy Monday Morning Coffee:
3D Exhibit Designer and Graphic Designer Jack Hale sits down to discuss the ins and outs of tradeshow exhibit design and graphic design on this week’s edition of TradeshowGuy Monday Morning Coffee. Take a look: