Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

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TradeshowGuy Monday Morning Coffee: 10 from 2019 Worth Another Listen

When you put out a new podcast/vlog every week, frankly, it’s hard to keep up. Makes sense. That’s a lot of content to devour, and it’s easy to let things slip by.

But 2019 has given me a lot of great guests, and chances are you may have missed some of the really good ones (and there are many!). So here’s a random list of 10 guests I hosted on TradeshowGuy Monday Morning Coffee this year that you might have missed. And even if you didn’t miss them, they could be worth another listen:

January 8: BJ Enright of Tradeshow Logic discusses the groundbreaking NAB Show Cares program that looks to address hefty drayage and material handling fees at the National Association of Broadcasters show.

March 25: Dave Scott, long time Portland on-air radio fixture, gets into the podcast game with his Embrace the Change podcast.

May 13: Phil Gorski discusses 3D Virtual Tour Technology and how it can affect tradeshow marketers.

April 8: Tom Beard of Eco-Systems Sustainable Displays talks sustainability in the exhibit world. This vlog/podcast made more timely by the recent announcement that Classic Exhibits and Eco-Systems are merging.

June 17: Danny Orleans. Magic on the tradeshow floor is always an attractor. Danny, Chief Magic Operator at Corporate Magic Ltd talks about how he works magic into a presentation.

June 3: David Newman of Do It Marketing talks, as you might expect, marketing. I have to admit that I like to read his emails, which come about once a day. Really short, but a good mix of very usable info and pitches.

July 22: Howard Berg. Fascinating, fast-paced learning. Howard was a gas.

July 15: Ken Newman of Magnet Productions. Ken travels the world doing his professional presentations for tradeshow clients. He is also a big presence in the Blanket the Homeless effort in the SF Bay area, and talks about both in this fun interview.

September 16: Jay Gilbert, a long time music industry executive has had his own company for years now. And while this is not much related to the tradeshow world, it’s a fascinating look at what it takes in the world of music promotion.

September 23: Laura Allen, The Pitch Girl, helps distill the essence of your pitch down to a simply formula. Very useful in so many situations!

There are many more of course – just search for TradeshowGuy Monday Morning Coffee – or browse the archives at your leisure.

We’ll be back next week with another episode.


TradeshowGuy Monday Morning Coffee, November 18, 2019: Blind Spots

What are your blind spots? Well, sometimes it’s hard to identify blind spots because, well, frankly, you’re blind to them! Often you need help to learn your blind spots. Let’s take a look at blind spots on this week’s TradeshowGuy Monday Morning Coffee, along with a tradeshow tip of the week and this week’s One Good Thing:

Sources mentioned on this week’s show:

5 Ways to Find Your Blind Spots, from Ivy Exec.

The Top 10 Leadership Blind Spots, and 5 Ways to Turn Them Into Strengths, from Inc.com.

This week’s tradeshow tips for attendees, from Sestra.

And this week’s ONE GOOD THING:

Scruffy the Rescue Dog (why did it take so long for him to be the ONE GOOD THING??)

TradeshowGuy Monday Morning Coffee, November 11, 2019: Dominic Rubino

Business coach and business owner Dominic Rubino joins me today to discuss, among other things, an easy formula for difficult conversations. Check it out – it’s a good one:

Find Dominic here: BizStratPlan.com.

And this week’s ONE GOOD THING: The new Arkady Renko novel by Martin Cruz Smith, The Siberian Dilemma. It’s a good one.

TradeshowGuy Monday Morning Coffee, October 28, 2019: Sam Smith

The biggest challenge of tradeshow marketing, it seems, is to draw attendees to your booth. There are hundreds of ways to do that. On today’s TradeshowGuy Monday Morning Coffee, Sam Smith of Social Point joins me to discuss the many ways his company has devised to get people to stop at booths and stay engaged.

Here’s where to find Sam and Social Point.

This week’s one good thing: the legal cannabis industry.

TradeshowGuy Monday Morning Coffee, October 21, 2019: Nothing Happening

Y’ever have one of those days or weeks where it seems like nothing is happening? Yeah, that can happen. Uh..

This week’s edition of TradeshowGuy Monday Morning Coffee takes a look at the concept of “nothing happening” and a few ways to break out of that.

Also, check out this week’s tradeshow tip.

And this week’s ONE GOOD THING is a turn of the 21st century novel by William Gibson: Pattern Recognition.

TradeshowGuy Monday Morning Coffee, October 14, 2019: Small Business Sales

What’s it like to compete with bigger companies in the tradeshow marketing world? It might not be exactly what you think. In this week’s podcast-slash-vlog, I take a look at what has worked and what hasn’t for this small company over the past few years:

This week’s ONE GOOD THING: Prime Video’s Goliath, starring Billy Bob Thornton.

TradeshowGuy Monday Morning Coffee, October 7, 2019: Francis Friedman

The digital world has enveloped tradeshows as much as it has any other part of the marketing world. And who better to discuss that than author and marketing expert Francis Friedman, who gets into his recent book, The Modern Digital Tradeshow. Check out the show here:

Download a free copy of the Modern Digital Tradeshow here.

And this week’s ONE GOOD THING: Soundcloud.

TradeshowGuy Monday Morning Coffee, September 30, 2019: Avoidance

Do you avoid things that you shouldn’t? Do you prefer to pretend that something coming up isn’t really important when it is? Avoidance is a challenge all of us face at some point. This week’s TradeshowGuy Monday Morning Coffee looks at avoidance.

This week’s ONE GOOD THING is the BBC Radio 2 Beatles program archive. They have been doing a lot of programs related to the Beatles over the week of the 50th anniversary of the release of Abbey Road. Check out the archive but don’t wait too long – these programs will only be up for 30 days.

TradeshowGuy Monday Morning Coffee, September 16, 2019: Jay Gilbert

What’s going on in the music industry? Admittedly, the music world is only tangential to the events world, but they are related. And to learn more about how streaming and technology have changed the music world, especially for up and coming bands that are trying to break in, I sat down with Jay Gilbert of Label Logic to get his take. Jay is a long-time veteran of major labels in the music world, and has run his own company for the past five years. His insight is worth a look:

Find Label Logic here.

This week’s ONE GOOD THING: Roger Steffens’ “The Family Acid: California.” It’s a new coffee table book chock full of great images of the counter-culture, all from California. A one-of-a-kind book.

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