It’s something I’ve been pondering for several months: making some modest changes to the frequency of TradeshowGuy Monday Morning Coffee. That time has finally arrived, and on this week’s episode I go into what that means.
One of the ongoing challenges I find with exhibitors is working with show services. There seems to be some sort of mystery about what they do and don’t do, how much they charge, how to save money on it, and much more. I caught up with Jeff Quade, EVP of Exhibitions at GES to talk about all of these topics and more. We started with the news that shows are moving back into Las Vegas.
Over the last week I’ve been pondering the differences between having very specialized knowledge or training, such as being a commercial jet pilot or brain surgeon, versus having more generalized knowledge, such as knowing how to use MS Word, or posting things online. I got to the point where I decided that I’d ruminate on it for awhile for this week’s vlog-slash-podcast:
Last April I had Rama Beerfas of Lev Promotions on the show to talk about how the pandemic had affected her world. Thought it was time to check in again and see what has changed in the meantime. Yes, at least some things have changed, including the challenges of promotional product vendors to bring items in from across the sea. Check it out:
We’re overwhelmed with choices on a daily basis. How many decisions do we make, on average, in a single day? The answer may surprise you! On this week’s TradeshowGuy Monday Morning Coffee, I take a look at the decision-making process on choices large and small:
I had heard of the group Women in Exhibition, bur frankly admit that that’s about all I knew: that it existed. So I caught up with Katina Rigall Zipay, Creative Director at Classic Exhibits, and someone’s who’s been intimately involved in Women in Exhibition for years. We had a fun conversation and I learned a lot. No doubt you will, too:
Here at TradeshowGuy Exhibits, we’ve had the pleasure of working with Classic Exhibits, one of the top handful of exhibit manufacturers in the country, for over a decade. When the pandemic set it, it didn’t take long for them to do their best to adjust to the new reality. One of the things that Classic Exhibits implemented last year was a monthly conversation with distributors. On this week’s TradeshowGuy Monday Morning Coffee, I sat down with two of the moderators of the Classic Conversations, Tom Beard and Harold Mintz, to learn more about how those came about:
Advice. We all get it, and we all receive it. Sometimes it’s unsolicited, sometimes it’s valuable. It’s just a part of life. In this week’s TradeshowGuy Monday Morning Coffee I share a little of the advice I’ve received over the years:
A sit-down with Jamie Young of Uptown Screen Printing where we delve into ways to plan goal-setting for tradeshow marketing, and how to find a good promotional product that resonates. Hope you enjoy this week’s TradeshowGuy Monday Morning Coffee: