On July 24th, a relatively small tradeshow-industry event took place in Orlando, Florida. It was an attempt to show the world how tradeshows, events and conferences can successfully work in today’s pandemic-affected world. Kevin Carty of Classic Exhibits attended – and the company exhibited – and shares his take on how it all went.
Also referenced in this episode: Brad Kleiner of Grounded by Cedar Root. Check his website, and a previous episode where I chatted with him about sales training, leadership coaching, and one-on-one coaching and more.
It seems in this day and age you jump from one Zoom call to another, from one webinar to another. And you might often be called on to host or create your own webinar or other digital presentation. If that’s not something you’re comfortable with, it can create a whole lot of anxiety and challenges. In this week’s TradeshowGuy Monday Morning Coffee, we hook up with Lisa Apolinski of 3 Dog Write, Inc., a full-service digital consulting agency and discuss some of the digital challenges of the day.
Life In A Day is a film project that invited people worldwide to submit footage of what they did on July 25, 2020. I kept seeing the hashtag trending online leading up to Saturday, so just for fun, I shot a bunch of video of what I did and assembled it into a short film. That #LifeInADay film is included in this week’s TradeshowGuy Monday Morning Coffee.
Given that there is quite a bit of footage without narration, and a lot of background music, I’m not posting the audio version on Soundcloud. Join me next week when I should have a guest.
What’s it like to be a tradeshow exhibit manufacturer in the age of a COVID-19 pandemic? Turns out there are a number of creative things that can be done with exhibit building blocks. Kevin Carty of Classic Exhibits joins me on this week’s TradeshowGuy Monday Morning Coffee to discuss the world of exhibits:
Any creative endeavor requires more than just inspiration or an idea and a burst of activity. If it’s to be seen through to a successful end, the creative act must be wrapped up in discipline. In this week’s TradeshowGuy Monday Morning Coffee, I riff for ten minutes or so on creativity and discipline:
I connected with Micheal and Gail a decade ago when they made their first appearance at Natural Products Expo West. They’ve been back every year, using the national show as a way to connect with more and more buyers, distributors, colleagues and fans.
We finally caught up for a conversation about their company, Lively Up Your Breath, how they approached Expo West, and how they’re dealing with the current COVID-19 pandemic.
And yes, Micheal gives us his song and dance. And it’s a good one!
What is the future of tradeshows, events and conferences? While most people in the industry I speak with think things will (mostly) get back to normal at some point, that may still be some time away. Which leaves virtual events as one way of keeping the clock moving forward.
This week’s TradeshowGuy Monday Morning Coffee offers a chat with Kaleidoko’s Jonathan Tavss, who discusses a recent virtual event he helped facilitate, and what the future of tradeshows and events, combined with a strong digital presence, might look like:
I thought it might be fun to see what people have gravitated to on this blog when it comes to the weekly vlog/podcast I do under the title TradeshowGuy Monday Morning Coffee. The podcast is more or less a diary of my business and more broadly, the event and tradeshow industry, and beyond that, the business world. Or at least what interests me on any given day.
I don’t always have interviews on the show, but they’re always fun. I love speaking with industry colleagues and getting to know them, even though most of them are only “Zoom” friends, and we aren’t sitting down across a table for coffee!
Still, they’re enlightening and fun. Here are the top five most-viewed based on analytics looking back twelve months.
Number Five (we’re counting down to Number One!): Dominic Rubino of BizStratPlan.com talked about an easy formula for difficult business conversations.
Number Four: Phil Gorski of Ava-Nee Productions and his company’s VR approach to tradeshow exhibits (and other fun things).