Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Vlog

TradeshowGuy Monday Morning Coffee, May 18, 2020: Jay Gilbert

The event and tradeshow industry is on hiatus and no one knows for sure when or how it will return. It’s the same with the music industry. Concert tours have been postponed or cancelled. On this week’s TradeshowGuy Monday Morning Coffee, I reconnect with Jay Gilbert of Label Logic, a Los Angeles-based company that works with artist management and a handful artists. I was curious to see how their company has been impacted, and how the music industry as a whole has been impacted by the COVID-19 Pandemic. Take a look/listen:

Check out Jay’s company Label Logic here. Here’s a link to the first time Jay was on TradeshowGuy Monday Morning Coffee with us.

This week’s ONE GOOD THING: Chernobyl mini-series on HBO.

TradeshowGuy Monday Morning Coffee, May 11, 2020: Dale Obrochta

What day is it? Are you counting how many days since you’ve been on shelter-at-home protocols? Or are you in a state that has abandoned all attempts to limit the spread of COVID-19 and things are getting back to normal? Which begs the question: what is normal?

This week on TradeshowGuy Monday Morning Coffee, I caught up with Dale Obrochta of PutATwistOnIt.com, who’s been a previous guest on this show. We talked about the challenges his profession is facing in the new normal.

Find Dale here at PutATwistOnIt.com.

This week’s ONE GOOD THING:

Book and Novel writing software: Scrivener.

TradeshowGuy Monday Morning Coffee, May 4, 2020: Working From Home

Here on Star Wars Day (May the Fourth be With You!) I spend a few moments on discussing working from home, and how things have changed – and haven’t – in the COVID-19 Pandemic.

This week’s ONE GOOD THING: Muck Rack, the daily journalistic wrap-up of the country’s top stories. My favorite daily newsletter.

TradeshowGuy Monday Morning Coffee, April 27, 2020: Ken Newman and Robert Middleton

We’re all in a quandary: what to do to work our way through the Coronavirus COVID-19 Pandemic and still work with clients in a meaningful way. For this week’s TradeshowGuy Monday Morning Coffee, I caught up with two busy marketers, one in the tradeshow world, and one not.

Ken Newman of Magnet Productions and Robert Middleton of Action Plan Marketing agreed to sit down with me one-on-one in Zoom meetings. I was curious to get their take on what to do and how to approach the current unprecedented situation.

Ken Newman’s Magnet Productions

Robert Middleton’s Action Plan Marketing

This week’s ONE GOOD THING:

Foo Fighters Live in Concert 2006 Hyde Park London

TradeshowGuy Monday Morning Coffee, April 20, 2020: Garrett Greenberg

The Coronavirus COVID-19 pandemic is monkey-wrenching so many things, it’s hard to keep track. One of the challenges that some people might face could include having to deal with a major home or business issue having to do with the building they live in or work out of.

On this week’s TradeshowGuy Monday Morning Coffee, we get a little away from the event and tradeshow world, to a more general home and business approach. Garrett Greenberg of Fortifi Financial works with a real estate program that is specifically designed to loan money based on the equity in the property, not on the home owner or business owner’s credit score or income. For example, a leaky roof or a cracked foundation may get worse over time if they aren’t dealt with. Garrett explains how it all works.

A look at how the PACE program works at the FortiFi Financial site.

PACE Nation Pace Programs.

This week’s ONE GOOD THING: Succession on HBO.

TradeshowGuy Monday Morning Coffee, April 6, 2020: Heather Haigler

While many of us are working from home, trying to juggle work schedules with kid demands and more, we are looking forward to a time when things return to at least semi-normal. On this week’s TradeshowGuy Monday Morning Coffee, I chatted with Heather Haigler of Switch Four about their new tradeshow management software, WorkTrip – for the remainder of 2020 they are offering free access. Here’s the conversation we had about that and other things that were on our minds:

Links mentioned in the show:

This week’s ONE GOOD THING: free streaming for the next few weeks on EPIX, thanks to XFinity, where you can find all of the James Bond movies!

TradeshowGuy Monday Morning Coffee, March 30, 2020: Working From Home

Working from home isn’t as easy or as glamorous as you might think. If you ever thought it glamorous at all, right? On this week’s TradeshowGuy Monday Morning Coffee, I share a few tips that came from what I’ve learned by working from a home office for nearly nine years.

This week’s ONE GOOD THING: counting the things that you’re grateful for.

TradeshowGuy Monday Morning Coffee, March 23, 2020: What a Year Last Week Was

We’re all dealing with the effects of the COVID-19 Coronavirus. Work, play, daily activities and more are all curtailed or affected. It seemed like last week put us on the precipice of something that we’re not quite ready for. In this week’s TradeshowGuy Monday Morning Coffee, I share a few observations on what I’ve seen.

Here’s the ongoing, probably mostly up-to-date database of events and tradeshows that have been cancelled or postponed: On Location

This week’s ONE GOOD THING: Secret City, the Australian series starring Anna Torv of The Fringe fame.


TradeshowGuy Monday Morning Coffee, March 9, 2020: Expo West and a Week in LA

Natural Products Expo West was postponed and/or cancelled a couple of days before floor doors were to open. I happened to be sitting on the airplane headed to LA for the show when I got the news.

This week’s TradeshowGuy Monday Morning Coffee podcast/vlog is more or less a travelogue of the 6 days I spent in LA and surrounding area, along with a few comments about Natural Products Expo West. I worked with clients to make sure they had return shipping handled and connected with several old friends and relatives.

Take a look/listen:

Show Notes: I mentioned a handful of folks that I encountered during the week.

Jay Gilbert interview

Paul Jackson interview

Drew at Radio.com – Entercom Radio, including JACK-FM.

Roger Steffens, author, speaker, Bob Marley historian, reggae collector (Wikipedia page)

Roger’s Instagram page: The Family Acid.

This week’s ONE GOOD THING: having a little free time on the road.

TradeshowGuy Monday Morning Coffee, March 2, 2020: Marcus Vahle and John Pugh

Share Experience is a new company formed late last year by Marcus Vahle and John Pugh, both with long experience in the event and tradeshow world. Given what looks to be a unique approach to carving out their niche in the event world, I thought it might be fun to catch up with them for a conversation on this week’s TradeshowGuy Monday Morning Coffee:

Check out Marcus and John’s new company Share Experience.

This week’s ONE GOOD THING: Dean Koontz’s “The Forbidden Door.”


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