by Tim Patterson | May 24, 2021 | Client Relations, Podcast, Public Relations, TSGMMCPodcast, Video, Vlog, YouTube
Shep Hyken’s new book, “I’ll Be Back,” is still months away, but it’s not to early to talk about it, or to catch up with him on how he and his team managed their way through the pandemic. Shep always has a lot to say, and it’s good:...
by Tim Patterson | May 10, 2021 | Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
We had Dan on the show several years ago, but he’s up to some new stuff, like a podcast and a book in the works. Thought it would be a good time to catch up with him for a conversation: tim-patterson · TradeshowGuy Monday Morning Coffee, May 10, 2021: Dan...
by Tim Patterson | Apr 5, 2021 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
It’s something I’ve been pondering for several months: making some modest changes to the frequency of TradeshowGuy Monday Morning Coffee. That time has finally arrived, and on this week’s episode I go into what that means. tim-patterson ·...
by Tim Patterson | Mar 29, 2021 | Logistics, Podcast, Shipping, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
One of the ongoing challenges I find with exhibitors is working with show services. There seems to be some sort of mystery about what they do and don’t do, how much they charge, how to save money on it, and much more. I caught up with Jeff Quade, EVP of...
by Tim Patterson | Mar 22, 2021 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Over the last week I’ve been pondering the differences between having very specialized knowledge or training, such as being a commercial jet pilot or brain surgeon, versus having more generalized knowledge, such as knowing how to use MS Word, or posting things...
by Tim Patterson | Mar 15, 2021 | Podcast, Promotional Products, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Last April I had Rama Beerfas of Lev Promotions on the show to talk about how the pandemic had affected her world. Thought it was time to check in again and see what has changed in the meantime. Yes, at least some things have changed, including the challenges of...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.