by Tim Patterson | May 31, 2012 | Event Marketing, Social Media, Tradeshow marketing
It seems everyone tweets. Everyone has a Facebook page. If they’re not on YouTube with their own channel, it’s coming soon. Your competition is popping up on Pinterest and Google+. So how do you stand out from the crowd, especially if you want to stand out at a...
by Tim Patterson | May 29, 2012 | Mobile Marketing, Podcast
Interview with Jim Ferolo, Creative Director of Float Mobile Learning. We talked a bit about what Float Mobile does – and then narrowed the discussion to an iPad app they recently released called Rabble Browser, which is aimed at helping an audience interact with a...
by Tim Patterson | May 24, 2012 | Event Marketing, Lists, Marketing, Social Media, Tradeshow marketing, Tradeshow visitors
It seems like I’ve been doing a lot of list-making lately. Here’s another one! Branding: the content you share defines your company. Think before you tweet! Networking: share content that highlights or involves people from other companies. Take photos of...
by Tim Patterson | May 22, 2012 | Event Marketing, lead generation, Marketing, Public Relations, Social Media
Do you have a set of clearly defined, easily measurable goals for each of your tradeshows regarding your social media marketing efforts? If not, here’s where to start. First set down your show objectives. What metric are you most interested n moving during your...
by Tim Patterson | May 15, 2012 | Social Media
Do you find that trying to learn social media is confusing, confounding and generally flummoxes you? Do you wish for a time when you didn’t have to worry about whether you needed to buy a book a Kindle, or download a PDF or just get the hardback version? Don’t feel...
by Tim Patterson | May 11, 2012 | Social Media, Tradeshow Photos
How about a quick list of tradeshow social photo sharing do’s and don’ts when you’re on the tradeshow floor: Do: Take pictures of guests and booth visitors. Ask for permission to post the photo online. Post as quickly as you are able. Mention names...
by Tim Patterson | May 7, 2012 | Uncategorized
With the proliferation of smartphone and tablet apps and the declining difficulty of creating them, is it time to create an app for your own company for your upcoming tradeshow appearance? It’s not as far-fetched as it sounds. There are numerous online tools that make...
by Tim Patterson | May 2, 2012 | Social Media
Considering hiring a social media consultant to get your tweeting, Facebook posting and YouTubing ramped up, but don’t know where to start? Just because someone calls themselves an expert doesn’t mean they really are the best choice for you. So let’s look at a few...
by Tim Patterson | Apr 27, 2012 | Event Marketing, Social Media, Tradeshow marketing
Download a White paper or other digital bonus Signage for presentations to access related additional information Live chat: QR Code places a call to someone in your company that can answer a question (how does this work?) Promote your email newsletter with a quick...
by Tim Patterson | Apr 24, 2012 | Tradeshow marketing, Video, YouTube
Yes, it was the last day of ski season a few days ago here in Oregon at the ski resort I frequent, so I thought I should make note of it:...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.