by Tim Patterson | Dec 29, 2015 | Event Marketing, Free e-book, lead generation, Lists, Marketing, Tradeshow marketing, Tradeshow staff training
Hey, it’s a Top Ten List! Let’s look at ten things to do as you prepare for another year of tradeshow marketing: Assess what happened this year. What did you spend? What were your results? Are there any areas where you can cut back? Are there areas that...
by Tim Patterson | Dec 23, 2015 | Branding, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
With all of the moving parts in your tradeshow marketing program, there is one area that stands out above all the rest as being critical to your success – how to break the ice and engage tradeshow visitors. And since this is a compelling question that needs...
by Tim Patterson | Dec 22, 2015 | Blog, Webinar
Over the years I’ve done a number of webinars, some for myself and some because other entities have asked me to do so. I’ve thought for the last year or so that I wanted to start doing them regularly, so I’ve committed to a schedule of at least one...
by Tim Patterson | Dec 21, 2015 | Book Review
David Spark’s new book, “Three Feet From Seven Figures,” takes a look at the interaction between show visitors and booth staff, and takes the position that it’s the most critical element of successful tradeshow marketing. Hard to argue with...
by Tim Patterson | Dec 18, 2015 | Event Marketing, lead generation, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training
Two conversations I had this week starkly illustrated the vast difference between companies and their approach to show prep and post-show follow up. In one instance, I was speaking with a potential client about their upcoming schedule for 2016. The gentleman told me...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.