by Tim Patterson | Jun 29, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Photos, Virtual Tradeshow
I had the pleasure to attend the International Food Technologists 2017 show in Las Vegas this week, thanks to our client Meduri Farms, who set up their 20×20 custom island booth for the second time. In walking the floor, I ran across a lot of fun exhibits that...
by Tim Patterson | Jun 26, 2017 | Podcast, Post-Show Follow Up, TSGMMCPodcast, Video, Vlog, YouTube
I’m in Las Vegas for the IFT 2017 show (that’s the International Food Technologists), and I spend a few minutes discussing how I approach walking the floor of the show. Also, a quick look at the Beatles Cirque du Soleil show. ONE GOOD THING: The Beatles...
by Tim Patterson | Jun 22, 2017 | Event Marketing, lead generation, Marketing, Tradeshow marketing
When I was a kid, my basketball coach used to tell me to follow through on shooting free throws and making basic passes. When I started playing golf, the instructor told me to be sure to follow through on my swing. Frankly, I wasn’t impressed. My instinct was to...
by Tim Patterson | Jun 19, 2017 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
I take a look at blogging: what it takes, why to do it, how it works, what kinds of content you can use, and a little commentary on how it’s worked for me at...
by Tim Patterson | Jun 16, 2017 | Blog, Fun, Infographic, Lists
When’s the last time you searched for #tradeshow tweets on Twitter? Let’s have a little fun and see what people are tweeting about: The power of socializing at a tradeshow: “Don’t underestimate the power of socializing.” https://t.co/cFgmAVijhU...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.