We are awash in data, no matter what business we’re in. TradeshowGuy Tim Patterson talks with Oz du Soleil of ExcelOnFire (YouTube channel) about how to handle all of that data: how to make sure it’s clean, how to analyze it and much more. ONE GOOD THING:...
Tradeshow graphics should be easy. But they’re not always as easy as you think. So let’s take a look at 7 simple steps that will totally rock your tradeshow graphics. Bigger is better. Yeah, even with a 10’ inline booth, the bigger the better. Face it, you’re...
Sure, millions of people head off to tradeshows worldwide every year, but are they really tradeshow prep experts? Are they ready, I mean really ready for the tradeshow? Let’s take a look at what the average tradeshow manager should be doing to show they’re truly a...
For Labor Day, I share a little history of the holiday. And then it’s a quick look at the Best Practices for Tradeshow Marketing. And today’s One Good Thing?...
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker (1838-1922). No doubt good old John spent a lot of money on advertising. That’s not something that we do here at TradeshowGuy Exhibits, but on...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.