by Tim Patterson | Feb 14, 2019 | Branding, Client Relations, Contests, Marketing, Newsletter
You may think the difference between a competitor and a collaborator is easy. Pretty cut and dried. But is it? In tradeshows you can meet all sorts of other companies. As an exhibitor, you can probably identify the direct competitors pretty easily. They’re selling...
by Tim Patterson | Feb 12, 2019 | Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow visitors
Some people digest statistics like they’re eating chocolate cake. Others would rather eat a bug. But you have to admit, knowing the numbers can help you in your preparation and execution of your tradeshow marketing program. So let’s look at a few statistics and see...
by Tim Patterson | Feb 11, 2019 | Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
When tradeshow, conference and event organizers hire speakers, they should make sure they get speakers that aren’t stuck in the same old speaking rut. That’s according to this week’s guest, Lindsay Anvik of SeeEndless.com. We also got to talking...
by Tim Patterson | Feb 7, 2019 | Custom tradeshow booth, Logistics, Shipping
I’ve been chatting and emailing with clients and shipping companies this week to schedule pickups and deliveries of crates for tradeshows. Perhaps it’s time to share some notes and thoughts that have come up in those conversations. Some of our newer clients have...
by Tim Patterson | Feb 5, 2019 | Event Marketing, lead generation, Marketing, Networking
As an exhibitor, try to schedule some time to talk to other exhibitors. Depending on how many other people you have on the booth staff, that may be easy or difficult. But give it a try. And I mean more than just the pleasantries with your neighbors that you’ll...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.