by Tim Patterson | Feb 28, 2020 | Custom exhibit, Event Marketing, Fun, lead generation, Lists, Tradeshow marketing
Cruising Twitter is always an entertaining proposition. Sometimes because you find some really interesting stuff. Other times because you end up wanting to pull your hair out. But it’s never boring! In search of some #tradeshow ideas, I entered that search term in the...
by Tim Patterson | Feb 25, 2020 | lead generation, Marketing, Record Keeping, Tradeshow Exhibit
Face it, we’re all swimming in data. Every time we walk out the door, drive to the store, buy a cup of coffee, order something online or even just sit at home watching TV, that information is getting logged. If you have a doorbell camera, there’s a good chance that...
by Tim Patterson | Feb 24, 2020 | Event Marketing, lead generation, Podcast, Tradeshow Exhibit, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
Hiett Ives is a four-decade veteran of the tradeshow industry. He publishes a weekly newsletter on language that is short and fun to read. Hiett also helps companies gather more leads at tradeshows with his company Show Dynamics. Check out our conversation on this...
by Tim Patterson | Feb 20, 2020 | Event Marketing, Fun, Lists, Tradeshow marketing
Everyone is different, yet everyone is the same. We all attend or exhibit at tradeshows with things we need, and if we end up there without those things, we feel like part of us is missing. Here’s a short list of things that I always take on the road to tradeshows. I...
by Tim Patterson | Feb 18, 2020 | Custom exhibit, Event Marketing, lead generation, Marketing, Tradeshow marketing
If you’re sitting on an airplane, there are certain rules that need to be followed. First and foremost, the attendants and the captain are in charge. In fact, on each and every flight I’ve been on, they remind you that federal law dictates that you must obey any...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.